Five in the Morning 010709

Customers. Where would we be without customers? Talk is cheap, so let’s invest a little time thinking about the people that really count…

That West Coast Diva of Customer Stuff, Becky Carroll, unveils her Top 3 picks for Customer Rock Stars of 2008. Check out these, plus the runners-up, listed on Becky’s Customers Rock! blog.

Meanwhile, back East, Doug Meacham on his NextUp blog (focusing on customer experience) does a riff on Guitar (Hero) Marketing. On that post, you will find my new favorite term. If you’re not following Doug on Twitter (@dougmeacham), you should, and if you miss the opportunity to have him chauffeur you all over Richmond with a belly full of BBQ ribs on your next trip to that fair city – well, you ain’t lived. Bring napkins.

Introducing Casey Hibbard’s book on customer case studies. Stories that Sell.

David Polinchock gets a “Five” mention 2 days in a row. I think that’s a first. But he deserves it, for this thoughtful post on how customer experience interacts with declines in retail stores.  “As we wrote in a piece for the Retail Advertising Conference last year, our walk through the luxury domain of the upper East Side showed that many of the stores up there were just ‘soulless, glorified, two-dimensional web sites; products are presented passively to consumers with no retail-as-theater.’ Who wants to spend time — and money — in a retail environment like that?”

Frank Martin over at Marketing Magic has Three Things you can do Right Now to Jump-start your Marketing. Well, there’s more than three, actually – Frank cheats by using sub-points! But he gets a pass, since this is a good reminder of the basics of taking care of ALL your customers.

Hey, a late entry. David “The Hat” Armano just posted this little blurb about a well-designed blog effort by a bank, making it easy for user interaction. I’m kinda real picky about on-line user design, and it’s nice to see a well-executed setup like this. And while we’re going late entries, we may as well add Drew McLellan‘s just-published post on MarketingProfs Daily Fix, about Dancing with the One who Brought You (talk to your customers!)

And, just for fun, a quick video laugh from Dave Taylor over at Brandgym. This is the top-rated YouTube video in the UK (and in the Top 5 globally) – who’da thunk it??

—–

Re-tweet this post on Twitter (just cut/paste):
Get today’s fresh-brewed Five in the Morning fuel from @swoodruff right here: http://TwitPWR.com/1yk/

Follow Steve Woodruff on Twitter

Subscribe to the StickyFigure blog

(Image credit)

Reblog this post [with Zemanta]
About these ads

About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

2 Responses to Five in the Morning 010709

  1. Steve, as I mentioned on Twitter earlier this AM, your post reminded me of an article I wrote back in ’00 about this very topic. I was moved to re-post my piece on my blog today, http://thesteveozone.blogspot.com/… this topic may very well be my own personal 800-lb gorilla.

  2. West Coast Diva of Customer Stuff? I like it! ;)

    Thanks for the mention, Steve, but most importantly, thank you for helping to keep customers at the forefront of business. I firmly believe that a strong focus on customers is part of the solution for making it through economic storms.

    You rock!

Follow

Get every new post delivered to your Inbox.

Join 154 other followers

%d bloggers like this: