Five in the Morning 010509

elevator5Five in the Morning returns for 2009! I hope all of you had a restful holiday season – now it’s time to tackle new goals, embrace new opportunities, let the creative sap flow, and learn new things from our peers and mentors (and customers!). To that end…

Drew McLellan starts us off with a challenge to Grow or Die. I like the notion of seeking to grow better, not just bigger. He links to a helpful post by Jay Ehret (who, btw, also has a nice summary blog post here of his greatest hits from 2008). And, if you want still more Drew, plus 99 others, here’s a link to a free eBook on 100 Best Marketing Secrets.

One of these days I’ll actually have the happy privilege of meeting Kevin Dugan face-to-face, seeing how I’ve corresponded with him on-line since right about the time I started blogging here at StickyFigure. Anyway, he offers up some juicy summary insights from a Pete Blackshaw book on customer satisfaction (or dissatisfaction). “This book is designed to help marketers get what they’ve wanted all these years — a better relationship with their customers…”

Is Innovation dead? Paul McEnany points us to a thoughtful article on the subject with a provocative paragraph on his blog. Mini-quote: “To them, “design” is something their wives do with curtains, not a methodology or philosophy to deal with life in constant beta—life in 2009.”

Josh Peters on the long-haul commitment of social media. Amen to that. Once people understand that “social media” (I’m starting to prefer the moniker “Community Networking”) is not a mere matter of technology and messaging, but is centered on relationship-building, the mindset can be changed).

Jennifer Leggio (@mediaphyter) has a thoughtful piece from way back in 2008 (OK, it was only a few days ago) about how Twitter popularity does not equal business acumen. Good discussion here, including some interaction with thoughts from Mack Collier (who, by the way, put up a post on Jan 1 about “Know Thy Traffic” which was quite interesting).

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

One Response to Five in the Morning 010509

  1. Josh Peters says:

    I’m glad you found the article insightful, and thank you for the link to 100 Best Marketing Secrets, I downloaded it and can’t wait to start reading it.

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