Five in the Morning 121208

Story vs. Slogan. Some thoughts on the relative effectiveness of stories vs taglines, from Spike Jones (riffing off a recent Chip and Dan Heath article). Now I’m a both-and kinda guy. Both are potentially powerful ways to transmit and embed a message. A good story and (as Jay Ehret would say) a good tagline together.

OK, so keeping on that theme, David Reich asks if Rudeness is Good Marketing. Including story. Plus, here’s a nightmare customer “service” story for you – from Anne Simons at Brandeo. AT&T really doesn’t want you to leave, without more scars in more places! My tagline to sum it up: I’m in no mood for your rude. OK, so maybe the stories are more effective…

Most E-mailed News. All on one page. Pretty nifty. Hat tip: The Swiss Miss.

I know, I know…it’s so 3 weeks ago. But I figured I had one final word to put in on Personal Branding. Actually, two words. Can Personal Branding be summarized with only 2 words? Tell me what you think.

Using social media to put out the fire (with Scott Monty at Ford as an example). From Noah Mallin.

PLUS – some brief, straightforward common sense from John JantschSocial Media is a Tool, It’s not a Religion. Refreshing.

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

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