Five in the Morning 120508

The Brand Chef is a Jerk! Hey, I didn’t say it, Andrew Clark did – and he’s the Brand Chef! Making the best of an awkward networking reach-out…

When 2 companies merge that have disparate brands, does it make sense to smoosh them into one? Or is there a middle ground, preserving 2 brands within a company? The NameWire guys are wondering about Qantas and British Airways. My take – keep the two identities, but create a subtle “flag” identity that overarches both (“part of the Imperialistic Empire Airline Group…”)

Straight from the mind of Armano (sounds like an ad for and Italian suit designer, I know…). The Paradox of Please. Take 45 seconds and absorb. Brilliant.

As promised, CB Whittemore has launched a series on Bridging the Old and the New with Social Media. First up: Mack Collier. Having met both of these individuals, I wholeheartedly recommend that you follow them on their blogs and via Twitter. Good people.

Lead Yourself. Valeria Maltoni on Dr. Srikumar Rao, with video included. And you know what I said above about CB and Mack? Same for Valeria. Good people.

The guys from Heath (Chip and Dan) take on sloganeering in Fast Company. Are your taglines and slogans made to stick, or made to stink??

Ever wonder if you really belong in your role? My personal confession: I am not a Salesman.

OK, time for a little Friday fun. Happy skies, part 1, part 2Really bad timingTemplar University (great for enhancing your personal brand!)

Don’t forget to Be Happy today (look at the collateral effects!)

(Image credit)

Reblog this post [with Zemanta]
About these ads

About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

3 Responses to Five in the Morning 120508

  1. I love it – “are your taglines made to stick or to stink?” Funny enough there are people who confuse brand with tagline or slogan ;-) Thank you for the positive injection and for the kind words.

  2. Steve, thanks very much for highlighting Bridging New/Old with Mack! and for including me in such good company. Happy be-happy Friday!

  3. BIG thanks to you Steve. It’s great to have advocates like you out there.

    And It’s an honor to be in such outstanding company!

    Keep Cooking – Sticky Ideas!
    Andrew B. Clark
    The Brand Chef

Follow

Get every new post delivered to your Inbox.

Join 154 other followers

%d bloggers like this: