Five in the Morning 111908

You do know that Social Media is not a Fad – Right? From Dawud Miracle.

CMOs – Time to Evolve. From MarketingVox.

15 Rules for Business Bloggers. Good review of the basics, by Ian Lurie.

How to be the Social Media Champion at your Office. Good stuff by Jason Falls.

Toby the Diva asks: What would you do if you could Just Do It? And here are the answers.

PLUS – you know your brand is successful when…(you’ll chuckle at the pictures)

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Five in the Morning 111808

One of my favorite local (NJ area) bloggers, CB Whittemore, on Social Media, the Elections, and what it all means for Marketing – Part 1 and Part 2.

At MarketingProfs Daily Fix, a post which is probably closest to the heart of what makes me tick – maybe more than anything I’ve previously written. What’s your Value-Add?

Amber Naslund says, Give it Away. Good stuff.

Everything is risky. Truthy thoughts and a great graphic from David Armano.

Will Twitter start to charge for Tweets?

PLUS…of course you’ve always been annoyed at how Starbucks names their cup sizes. This quick video (quite well done!) pokes a little fun. From the Swiss Miss.

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Five in the Morning 111708

fivehandTaglines. Examples of the good, the bad, and the ugly. From Brandsinger blog.

Anna Farmery does a podcast with “Director Tom” (Thomas Clifford) on Bringing Brands to Visual LIfe.

From the NY Times – the Brand-ness of Strangers. How does seeing logos and brands among the teeming masses impact us?

Lewis Green on Why Social Media isn’t a Requirement for Every Marketing Campaign. A lot of valuable links to high-impact bloggers included in this post.

It’s been updated and expanded. Do you want to see a large number of Marketing/Branding/Social Media/PR blog feeds, all in one visually engaging interface? The Marketing Bloggers Portal is for you!

Just for fun – check out the tongue-in-cheek design work at this coffee shop. I love offbeat humor as an attention-getter! Plus, 10 Half-baked Advertsing Ideas.

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My Value-Add

If you’ve subscribed to my blog(s), followed me on Twitter, met me in person, or all three, you’re probably…well, a very gracious and patient person! So who is this Steve Woodruff dude, anyway?

Being somewhat analytical, and having undergone decades of compulsive self-examination over the decades (including trying to understand my unique professional strengths), I’ve decided to try to narrow down my core strengths – my value-adds – to some key terms, as an adjunct to a post I’ve written for MarketingProfs Daily Fix.

So, for what it’s worth, here goes:

1. I am an aggregator. I am very curious, like to pull together lots of information, map out the big picture in my mind, and then put it together in some kind of sensible way. This can have strange manifestations – for instance, when I go to a shopping mall, I almost always walk through the entire thing. That is a weird thing, I know. But it can be useful too – see this Marketing Bloggers portal.

2. I am an opportunist. I always look for what is not there, and try to figure out how to make things better. I am wired not to be content, but always to look for improvement – a good trait for an entrepreneur, an occasionally problematic one for a husband and father!

3. I am a planner, a strategic thinker, a designer/builder. I don’t do random.

4. I like to help people, in my own way, which usually has more to do with figuring stuff out (consulting, counseling, branding, finding resources) than feeling-level stuff. I do wish I could take an empathy pill sometimes.

5. I’m a connector, which is somewhat bizarre considering my native introversion. Whatever – nothing makes me happier than helping people by connecting them with the right people/resources.

6. I’m a communicator. Best at writing and public speaking; still overcoming my awkwardness in large crowds and unstructured environments. My strongest gift in communications is clarity. However, I envy great storytellers and hope that that little muscle will grow with time.

7. I’m a curious learner and thinker. This blog (StickyFigure) explores branding, marketing, business, social media, and related themes. My Impactiviti blog covers pharmaceutical training, communications, and marketing (that’s my paying business). My personal blog (Steve’s Leaves) has various rants and ruminations about parenting, philosophy, politics, personal stuff, wine, and whatever else. And if there was time, there are lots of other areas I’d like to explore and share!

8. I’m loyal. Persistent. Stubborn. Principled. Call it what you will. I don’t believe leadership is shown by giving up or giving in.

To sum up – give me a fallow field, and say “It’s yours – create what you will and maximize it.” I don’t need a lot of help or guidelines. Just a chance to make something.

And, taking all those things together, I’ve created my own business – as a consultant/connector, helping pharmaceutical clients and vendor-partners find each other. I make money by creating win-win business connections – and I grow my business and brand by networking and by writing (blogging, newsletter, etc.) Seeing a market opportunity, I created the business model, and, by the grace and blessing of God, persisted to make it a success. After 20 years of working for others, it was time to build a business around me – my own personal/professional brand. And 2 1/2 years later, I couldn’t be happier.

What about you – what is your value-add? What are the key terms that define your personal and professional value to the world? Where can you maximize your success – within someone else’s business, or by creating your own?

(P.S. See how my friend and colleague Jane Chin identifies herself here with key terms)

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Discard this ACE

I saw a full-page ad in the Wall Street Journal this week. The prominent logo provoked a feeling that was so contradictory to the company purpose and message that I was flabbergasted.

logo_aceOne glance at the logo make me immediately think of two things:

1. Disorder; and

2. Toys R Us

Unfortunately, the ad is for a global insurance company. And in these days of financial instability, I don’t think that a financial services/insurance company should give the impression that it is not serious. Yet that is what ACE Insurance does with this awful logo.

Surely these folks make enough money to project an image that connotes stability, seriousness, heft. This thing looks like it was whipped up in Powerpoint in 10 minutes by a Muppets designer. Please.

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Five in the Morning 111408

Six ways to Build your own Personal Developmental Network. From the smart and always-helpful Liz Strauss.

What is Passion anyway? From those folks with their Brains on Fire.

Laura Ries on It’s the Category, Stupid. What do you think of her thesis here?

Free Social Media for Small Business e-book, put together by John Jantsch and Microsoft. Cool!

A simple reminder from Drew McLellan.

Discard this ACE. From Stickyfigure blog (ummm…that’s me).

New e-mail tool: AwayFind. Reviews by Chris Brogan and Sarah Perez. I could see this being very useful for some folks…

Just for a little Friday fun – nice looks can deceive! 50 very strange buildings. And, from TechCrunch, an imaginative way to get some exposure, if you can spare a shirt and $75!

And big congratulations to Ian Schafer!!

(Image credit)

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Five in the Morning 111308

The headline is lying today. WAY too much good stuff this morning to restrict it to 5 posts. Enjoy!

Comments are not ads. A good reminder from Shannon Paul.

Jim Kukral goes live with his new business model and branding. Plus video launch.

C.C. Chapman‘s interesting take on the recent Pepsi new logo social media campaign.

The Catchup Lady on lessons from Mars Rover on Twitter.

Doug Karr asks – and attempts to answer – how many words per post is “right”? The answer(s) may surprise you.

Chris Wilson wants you tell him: Who was listening in 2008?

So you’ve decided to follow me on Twitter? My Twitter Full Disclosure.

What’s in your Marketing Arsenal? Which tools? Toys? Tell Jay Ehret!

Big Changes for Microsoft Livenow a social network! Plus, a great photo sharing service launched.

PLUS: 15 stunning images using blur. Yahoo testing new front page (and – new Yahoo Deals). A little fun from Todd And: PNG vs. JPG. One graphic tells all!

BONUS: Check out the new BusinessWeek on-line app, Business Exchange. I did a search on Social Media Marketing. Here are the results.

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