Five in the Morning 100908

Effort? Or luck? Some pointed and  helpful thoughts from Seth Godin.

Social media campaigns – they ain’t like the traditional kinds. Nice overview from Kat over at Social Media Explorer.

CollabFinder – a place where designers and developers can find each other. Great use of web networking. Hat tip: Swiss Miss.

Mark Goren asks: Really, What is Marketing? From his Planting Seeds blog (nice design, btw Mark!)

Can you describe your personal brand in one word? Dan Schawbel is asking!

BONUS: New Twitter-generated TwIndependent presidential ticket announced. Go GaryVee and Chris Brogan! (now with bonus links to prior spoofs!)

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If I were John McCain right now…

I’d try to finish off the campaign with 4 primary words to brand the Republican ticket:

Proven, Principled, Patriotic Leadership

The McCain/Palin ticket can lay legitimate claim to all four of those words (yes, I know, many would dispute that, but bear with me…), and can project a positive reason to vote Republican. Also, every one of those words can be used to highlight Obama/Biden weaknesses by contrast.

In uncertain times, this is the type of leadership many people want. That picture ought to be positively projected, lest McCain/Palin be portrayed merely as a couple of negative snipes.

On the other hand (fair balance), I don’t think the Democratic ticket should change strategy at all. They’re tapping into voter dissatisfaction with the Change message, and if the Republican ticket cannot neutralize it and present an even more compelling vision, there’s a lot of built-in momentum there. Just muzzle Jawin’ Joe Biden and keep trying to tie McCain to the Bush administration. Very effective, at least for the Democratic base.


P.S. – just found this article: How much did Biden get wrong (in the debate)? Wow – that’s quite a list!

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New “TwIndependent” Party Springs up Overnight

In a stunning move that has rocked the Presidential election season, a large group of disgruntled Twitter micro-bloggers has banded together and crowd-sourced a new political party in 24 hours, calling themselves the TwIndependents.

Sick of all the mud-slinging and shallow lies of both Republican and Democratic candidates, the TwIndependents, who have solved many of the world’s problems previously via social media, have hammered together a 140-character platform stressing free thought, universal understanding, and hearty beer.

Informed by late night DMs that they had been drafted as figureheads for the party, presidential candidate Gary Vaynerchuk and vice-presidential candidate Chris Brogan immediately hit the ground running with policy tweets and 12-second videos on such themes as economic recovery, the war in Iraq, Peruvian Pinot Noir, and mobile uploads.

“We’re bringing some partisan THUNDER!!” declared Gary Vee, underscoring his disdain for the current two-party system with a hearty spit into a NY Jets bucket. “The current candidates smell like a combination of old armpit and dried cowpies, along with a slightly grassy nose up-front and some Dr. Scholl’s foot powder on the mid-palate. It’s swill, baby! Me and Chris are going to take these oak monsters DOWN!!”

In a more measured tone, Mr. Brogan listed 14 reasons why the TwIndependent ticket was worth considering, along with 12 links to similar tickets in the past, and 5 counter-balancing principles to consider about voting for such a tech-heavy ticket. He also promised to provide more information at upcoming conferences where he is scheduled to speak, on October 10, 13th, 16th, 18th, 21st, 24th, 27th, and 3 webinars to be named later.

Given the heavy road schedule of both candidates leading up to the surprise announcement, Twitter conspiracy theorists were already speculating that this had been in the works for some time, and that both men had, in fact, been covertly campaigning all along. Newly-anointed TwIndependent party head Lucretia Pruitt denied that this was the case, stating that “all of this got started around my normal 3:30 am bedtime, and we had a full-fledged political movement launched by 8:00 am. That’s not even time to pal around with terrorists or drive kids to a hockey game, let alone anything else of a nefarious nature.”

The blogosphere was lit up with the suggestion that the next presidential debate occur via streaming video from Robert Scoble‘s phone, moderated by Leo LaPorte with responses limited to 140 characters or oncoming nausea, whichever comes first.

Other spoofs by Steve Woodruff:

Well-known Blogger Demoted to “Q-List”

Twitter Rockstar Half-Year Calendar…Tweeet!

…and, from the pharma-focused Impactiviti blog:

Doctors now to be Required to Consult with Patients

Cure for ADRD (Attention Deficit Relational Disorder) Announced!

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Five in the Morning 100808

I like this post, and the accompany video, on Rohit Bhargava‘s blog, about Chili’s-To-Go.

Jason Alba gives us some advice on How to Find a Job during a Recession.

The Hero’s Journey – A Metaphor for Video Storytelling. Fast Company column from the prolific and ever-interesting Director Tom.

Return on Whatever. MarketingProfs Daily Fix post, by yours truly, on the compulsion to try to calculate Return on too many things. Join the discussion in the Comments!

Crowdsourced Java. A great campaign by Adam Singer. And I want some Coffee 2.0!

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Return on…Whatever

My latest MarketingProfs Daily Fix post focuses on the compulsion to try to establish Return on Whatever (RoW). I argue that the RoW is only appropriate for a limited subset of tactics that can be directly measured as to results…many good business decisions need to be made based on doing what we believe is right.

Extract: The problem is, the RoW mindset can inhibit people from making sound business decisions for the simple reason that something is the right thing to do. The green-tinted RoW glasses can be like handcuffs, preventing businesses from implementing healthy long-term strategies because of a compulsion to show short-term tactical dollar returns. Calculating financial returns on specifics, in other words, can be a murky science at best – and a ball-and-chain at worst.

Here’s the entire post: Return on Whatever

This link brings you to all my MP DailyFix posts.

Five in the Morning 100708

Drew McLellan asks: What do you think of this Domino’s dancing pasta guy ad? My answer: I love it!

Would you like to (perhaps) get featured on the “big” news sites (like CNN, NY Times, etc.)? Problogger shares a few tips.

Igor‘s free, downloadable company naming guide. Wow.

Does color matter for your brand? Check out this quick overview from the Swiss Miss.

Bloggers: What Not to Wear! From Copyblogger.

BONUS: Earth from Above hi-def pix. Amazing!

Instant Agency

This somewhat tongue-in-cheek instant “Twitter Agency” concept (click the link for backstory) is fascinating to me, because once you remove the elements of putting it all together in an hour’s time, I’m convinced that the virtual creative agency is a wave of the future. The model can allow for amazing flexibility, load-balancing, best-of-breed resourcing for specific projects, and assembly of talent without regard for geography.

What with the Age of Conversation crowd-written books, and other crowd-organized activities (such as PodCamps and the like), I think it’s only a matter of time before this model gets real.


Barack Obama has built his presidential candidacy bid on the theme of “Change.” It has become a slogan, a piece of common political parlance in this season, which, from a marketing perspective, is a great accomplishment. While you’d like to have a bunch of people who can articulately explain what they’d like to see by way of “change,” their votes count just as much as those who can only say that they want something different than the status quo, without being able to explain or defend what a candidate actually stands for.

The McCain ticket understands this, and they want to steal the thunder by saying that they (the “outsiders,” the “mavericks,” the proven agents of actual change in the past) are the real candidates representing change.

And, of course, the Obama campaign is doing everything they can to tie McCain/Palin to the 8 years of the prior administration. While McCain/Palin now tries to paint Obama/Biden into the corner of representing the failed policies of a do-nothing Congress.

I think Obama will be able to maintain the veneer of being the primary change agent in this election, because he’s owned the message longer, and tapped deeply into voter dissatisfaction. However, the Republicans are skillfully chipping away at this brand image. Will Obama keep the change? It’ll be an interesting couple of months coming up, in this branding warfare about who truly represents change!

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Five in the Morning 100608

From Ann Handley (@MarketingProfs), on her personal blog A N N A R C H Y – a very bittersweet birthday story. Profoundly touching.

TechCrunch points out a new and improved AlertThingy coming up…this appears to be another step in the evolution toward MetaMee. Can’t wait to try it out!

It was the beautiful photo that first drew me into the post, I confess. But anything from Valeria Maltoni is worth reading, and this is no exception: The Distance between Avoidance and Attention in Customer Service.

Speaking of customer service, Doug Meacham is no longer Expect(ing) Great Things from Kohl’s.

Seth Godin gives 9 SOLID Steps to Powerpoint Magic. Seriously, if you do any presenting whatsoever, you need to read and apply!

PLUS: Congratulations are in order for Douglas Karr, who is starting a new position in social media, and Greg Verdino, whose blog just transitioned into the terrible two’s.

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Five in the Morning 100308

How to create on-line videos – a nice post by Deborah Brown with helpful links, including one to the ever-helpful Jim Kukral.

Telling your company’s story: Good stuff from Drew McLellan, and from Director Tom (for the video/documentary perspective!)

What’s a clig? Find out on the Livingston Buzz blog!

50 brands for 50 years – see this celebration of 50 top brands over the last 5 decades. Hat tip: Plaid (Brand Flakes for Breakfast blog)

Start-up stories – great new series from Scott Allen kicks off with links to informative stories about people who followed their dreams.

FRIDAY PHOTO BONUS: Top contenders for  Nikon’s Small World photography contest. Awesome micro-photography!

FRIDAY VIDEO BONUS: From last year: surely by now you know the story about Paul Potts, right? The opera-singing winner of Britain’s Got Talent? If you didn’t catch this one, you’re in for a treat; and even if you did, here’s the whole sequence of videos all together for you:

If you haven’t seen the sequence of videos from this stirring event, here they are, in order:

First Audition:

Semi-final Performance:

Final Performance:

Winner Announced, and Encore:

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Five in the Morning 100208

From ProBlogger4 quick and easy ways to increase page views on your blog. Good, simple, solid tips everyone (novice to pro) can use. PLUS: if you like lists of bloggers who can be found on other social platforms, check this out!

A blogger (Beth Harte) changes her mind about using Twitter.

Read blogs to improve your blog. A couple quick paragraphs from David Brazeal.

Think you know how to search online? Gavin Heaton thought so too

I love great marketing ideas. And Free Shirt Friday is just that. Very creative! (hat tip: Douglas Karr)

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Five in the Morning 100108

From Alan Wolk: Authenticity is the new Storytelling: “These days, ‘storytelling’ has been replaced by ‘authentic’ as the buzzword-du-jour. Everything that consumers touch is ‘authentic.’ Every vain attempt by a brand to hide the fact that it’s behind a marketing effort is done in the name of making it more ‘authentic.'”

An encouraging customer service story, from Keith Ferrazzi: Go Canada!

Matt McDonald explains why we should hire his Mom! I love this use of a blog…

10 Commandments of Blogging. A take-off on the classic 10. Pretty good advice here, actually!

Good stuff by Mack Collier: let’s stop pontificating about social media, and starting teaching!

BONUS: Top 50 NASA photographs of all time.

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