Five in the Morning 103108

Drinking from the Twitter fire hydrant by using TweetDeck. Nice post from Beth Kanter. I’ve been a TweetDeck fan from its inception, and it keeps getting better.

Does your Tagline Create Clarity or Mystery? A helpful post by James Chartrand at Copyblogger. Make your headlines/taglines count!

Guy Kawasaki talks about the launch of his new book, Reality Check. What do I like most about Guy? His ability to laugh at himself. Read the book Foreword, which is in this post – F.U.N.N.Y!

Removing your “Perfect” Filter. Great thoughts from Mack Collier. I’ll bet you can relate…

Am I allowed to flog one of my own posts? Ah, why not…I did a guest post for Lewis Green’s blog this week, on Where Business Opportunities Hide. You’ll also get a glimpse of the thinking that led to my starting my own consulting company.

BONUS: A little Friday Fun: Famous Blogger Sucked into Second Life, Disappears.

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Famous Blogger sucked into Second Life, Disappears

It was a regular Thursday afternoon. The social media moguls at digital agency Crayon were about to start their weekly “Coffee with Crayon” meeting in Second Life. The avatars were just settling in on Crayonville Island, when the unthinkable happened.

Joseph Jaffe, Head Crayon, suddenly disappeared from his office. Irresistibly sucked into his computer, he appeared in what seemed like a flesh-and-blood personage in Second Life. Glancing around at the funky-looking avatars of his colleagues, he laughed gleefully and teleported off the island, and has not been seen since.

“We’re devastated,” said Greg Verdino, 40-something crayonista, enjoying his third breakfast in a now quite relaxed schedule. “One minute my avatar was insulting his avatar, and then the real Jaffe showed up on my computer screen, wildly leaping around Crayonville. He even spilled my half-caff double mocha unsweetened lo-cal Amandaccino. Disappearing, I get. But leave my morning fix alone!

“Given his penchant for not showing up for things, this whole thing was doubly surprising – if he hadn’t had on his famous “Joe Jaffe” nametag, I wouldn’t have believed it was really him!”

According to Jane Quigley, grandniece (twice removed) of Alexander Haig, who used to report to Greg Verdino, “I guess I’m in charge around here! Given the fact that we were a virtual agency, I don’t think any of our clients will really notice the difference anyway. Maybe once he’s done exploring all the other Second Life islands, he’ll get tired of his new digs, and come on back for Coffee with Crayon. But I’m still running the joint. We, umm, unplugged his computer.”

Joe’s family was understandably upset by the incident, but a life-sized cardboard cut-out of his avatar has been placed in the family room to remind them of his absence. In the meantime, a posse of bloggers has been assembled who plan to infiltrate Second Life and see if they can bring the rogue crayonista back. Their progress can be tracked on Twitter at @wheresJaffe. Faint iPhone signals were last detected at the Delta Airlines virtual terminal, so he may have hopped a flight on his favorite carrier for parts unknown.

All others are urged to keep an eye out for anyone wearing the tell-tale Joseph Jaffe nametag, and to alert appropriate authorities immediately – or Geoff Livingston, whichever comes first.

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Where are the Business Opportunities Hiding?

Just because there is an economic downturn doesn’t mean that there aren’t opportunities for entrepreneurs. ON a guest post over at Lewis Green’s blog, I point to four conditions that can be open doors to new businesses. Check it out!

Five in the Morning 103008

10 Branding brownie points, offered by Ed Roach (of the Brand Corral blog). Not high-tech stuff; just simple ways to add significant value.

Laura Ries, on How and When to Attack (in Marketing). With good/bad examples.

Small Business Trends introduces Jim Kukral as a (video expert) contributor. Here is his post on how and why a small business should use Twitter, including a screencast (Jim is good people, by the way. Be sure to follow him if you’re not already).

Why I blog. From Susan Murphy (SuzeMuse). I think Suze speaks for many of us.

Dan Schawbel interviewed at MSNBC website. Theme: social networking and business.

PLUS: Free Wi-Fi at locations nationwide for iPhone users? Sweeeet!

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Five in the Morning 102908

From John Jantsch at Duct Tape Marketing: Customers are your most effective sales force.

Chris Wilson (Mr. Fresh Peel) on the Rise of Personal Branding. An interesting book is recommended.

Seth Godin ‘fesses up to some pretty spectacular failures. Lesson: keep going!

What was the most effective channel for getting birthday wishes? David Berkowitz discusses his experience. There was one clear, dominant, unquestioned leader!

Matt Dickman presents some very interesting data about the relative preference for IM/SMS/Email among different age groups. Neat stuff!

BONUS: Kill the Buzz. Now! Read the Comments – that’s the best part!

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Age of Conversation (2) Available NOW

The long-awaited second edition of The Age of Conversation is now available! This group-authored book is a great introduction to social media, told in the voices of dozens of practitioners (see list below!).

I was honored to contribute a chapter to both the first and second editions. And the collaborators are top-notch!

You can buy the book right here. There are hardback, paperback, and e-book versions available. All proceeds to Variety – the Children’s Charity.

Here is the author list!

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

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Kill the Buzz! Now!

I clicked on the headline link because it looked interesting.

Then my jaw dropped, 12 inches per paragraph, until I had to pick it up off the floor.

It couldn’t be. A PR gift! The most perfect press release illustrating Wordslaughter, 1st degree. The most astonishing pile-up of incomprehensible buzz-words and meaningless jargon ever assembled in one place! Surely it was a joke, a parody?

Nope. It’s for real – read it for yourself.

Here is a sample of the blizzard of words, phrases, mantras, and business pixie-dust concepts contained in this inspired document:

    …a framework for pharmaceutical companies to develop a new value proposition for sales into medical group practices…the approach positions a pharmaceutical component as the keystone to an entire ecosystem of businesses marketing to physicians…Commercial models are designed and in turn “optimized” to promotional response curves…commodity inputs…has reached its productivity frontier…Opportunity space for value innovation…intimacy of interactions in the business ecosystem…We are unique with a framework to help clients innovate, differentiate their strategies, and shape new ideas at a system level.

But wait…there’s more!

The website copy was written with the same attention to jargon detail. If you thought the above phrases are parody-worthy, just head on over to the on-line mothership and try to grasp the 30-second elevator speech. Or, better yet, try to grasp anything.

    The concept is a forward-thinking approach to synchronize action in a complex environment and build new knowledge to improve decision making. It looks at the whole of a marketing game with new planning, sense-making, and decision-making strategies.

Marketing and PR should not be done by philosophers and engineers. Because the end result is not promotion, but self-generated spoof!

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