Five in the Morning 103108

Drinking from the Twitter fire hydrant by using TweetDeck. Nice post from Beth Kanter. I’ve been a TweetDeck fan from its inception, and it keeps getting better.

Does your Tagline Create Clarity or Mystery? A helpful post by James Chartrand at Copyblogger. Make your headlines/taglines count!

Guy Kawasaki talks about the launch of his new book, Reality Check. What do I like most about Guy? His ability to laugh at himself. Read the book Foreword, which is in this post – F.U.N.N.Y!

Removing your “Perfect” Filter. Great thoughts from Mack Collier. I’ll bet you can relate…

Am I allowed to flog one of my own posts? Ah, why not…I did a guest post for Lewis Green’s blog this week, on Where Business Opportunities Hide. You’ll also get a glimpse of the thinking that led to my starting my own consulting company.

BONUS: A little Friday Fun: Famous Blogger Sucked into Second Life, Disappears.

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Famous Blogger sucked into Second Life, Disappears

It was a regular Thursday afternoon. The social media moguls at digital agency Crayon were about to start their weekly “Coffee with Crayon” meeting in Second Life. The avatars were just settling in on Crayonville Island, when the unthinkable happened.

Joseph Jaffe, Head Crayon, suddenly disappeared from his office. Irresistibly sucked into his computer, he appeared in what seemed like a flesh-and-blood personage in Second Life. Glancing around at the funky-looking avatars of his colleagues, he laughed gleefully and teleported off the island, and has not been seen since.

“We’re devastated,” said Greg Verdino, 40-something crayonista, enjoying his third breakfast in a now quite relaxed schedule. “One minute my avatar was insulting his avatar, and then the real Jaffe showed up on my computer screen, wildly leaping around Crayonville. He even spilled my half-caff double mocha unsweetened lo-cal Amandaccino. Disappearing, I get. But leave my morning fix alone!

“Given his penchant for not showing up for things, this whole thing was doubly surprising – if he hadn’t had on his famous “Joe Jaffe” nametag, I wouldn’t have believed it was really him!”

According to Jane Quigley, grandniece (twice removed) of Alexander Haig, who used to report to Greg Verdino, “I guess I’m in charge around here! Given the fact that we were a virtual agency, I don’t think any of our clients will really notice the difference anyway. Maybe once he’s done exploring all the other Second Life islands, he’ll get tired of his new digs, and come on back for Coffee with Crayon. But I’m still running the joint. We, umm, unplugged his computer.”

Joe’s family was understandably upset by the incident, but a life-sized cardboard cut-out of his avatar has been placed in the family room to remind them of his absence. In the meantime, a posse of bloggers has been assembled who plan to infiltrate Second Life and see if they can bring the rogue crayonista back. Their progress can be tracked on Twitter at @wheresJaffe. Faint iPhone signals were last detected at the Delta Airlines virtual terminal, so he may have hopped a flight on his favorite carrier for parts unknown.

All others are urged to keep an eye out for anyone wearing the tell-tale Joseph Jaffe nametag, and to alert appropriate authorities immediately – or Geoff Livingston, whichever comes first.

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Where are the Business Opportunities Hiding?

Just because there is an economic downturn doesn’t mean that there aren’t opportunities for entrepreneurs. ON a guest post over at Lewis Green’s blog, I point to four conditions that can be open doors to new businesses. Check it out!

Five in the Morning 103008

10 Branding brownie points, offered by Ed Roach (of the Brand Corral blog). Not high-tech stuff; just simple ways to add significant value.

Laura Ries, on How and When to Attack (in Marketing). With good/bad examples.

Small Business Trends introduces Jim Kukral as a (video expert) contributor. Here is his post on how and why a small business should use Twitter, including a screencast (Jim is good people, by the way. Be sure to follow him if you’re not already).

Why I blog. From Susan Murphy (SuzeMuse). I think Suze speaks for many of us.

Dan Schawbel interviewed at MSNBC website. Theme: social networking and business.

PLUS: Free Wi-Fi at locations nationwide for iPhone users? Sweeeet!

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Five in the Morning 102908

From John Jantsch at Duct Tape Marketing: Customers are your most effective sales force.

Chris Wilson (Mr. Fresh Peel) on the Rise of Personal Branding. An interesting book is recommended.

Seth Godin ‘fesses up to some pretty spectacular failures. Lesson: keep going!

What was the most effective channel for getting birthday wishes? David Berkowitz discusses his experience. There was one clear, dominant, unquestioned leader!

Matt Dickman presents some very interesting data about the relative preference for IM/SMS/Email among different age groups. Neat stuff!

BONUS: Kill the Buzz. Now! Read the Comments – that’s the best part!

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Age of Conversation (2) Available NOW

The long-awaited second edition of The Age of Conversation is now available! This group-authored book is a great introduction to social media, told in the voices of dozens of practitioners (see list below!).

I was honored to contribute a chapter to both the first and second editions. And the collaborators are top-notch!

You can buy the book right here. There are hardback, paperback, and e-book versions available. All proceeds to Variety – the Children’s Charity.

Here is the author list!

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

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Kill the Buzz! Now!

I clicked on the headline link because it looked interesting.

Then my jaw dropped, 12 inches per paragraph, until I had to pick it up off the floor.

It couldn’t be. A PR gift! The most perfect press release illustrating Wordslaughter, 1st degree. The most astonishing pile-up of incomprehensible buzz-words and meaningless jargon ever assembled in one place! Surely it was a joke, a parody?

Nope. It’s for real – read it for yourself.

Here is a sample of the blizzard of words, phrases, mantras, and business pixie-dust concepts contained in this inspired document:

    …a framework for pharmaceutical companies to develop a new value proposition for sales into medical group practices…the approach positions a pharmaceutical component as the keystone to an entire ecosystem of businesses marketing to physicians…Commercial models are designed and in turn “optimized” to promotional response curves…commodity inputs…has reached its productivity frontier…Opportunity space for value innovation…intimacy of interactions in the business ecosystem…We are unique with a framework to help clients innovate, differentiate their strategies, and shape new ideas at a system level.

But wait…there’s more!

The website copy was written with the same attention to jargon detail. If you thought the above phrases are parody-worthy, just head on over to the on-line mothership and try to grasp the 30-second elevator speech. Or, better yet, try to grasp anything.

    The concept is a forward-thinking approach to synchronize action in a complex environment and build new knowledge to improve decision making. It looks at the whole of a marketing game with new planning, sense-making, and decision-making strategies.

Marketing and PR should not be done by philosophers and engineers. Because the end result is not promotion, but self-generated spoof!

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Five in the Morning 102808

Chris Brogan with some tips on Reaching outside your Fishbowl to Build Community.

A series of video snippets (of Seth Godin and Tom Peters) commenting on social media. Courtesy of Doug Karr.

Beth Harte gets even more passionate. Good for her (and for you)! Similar thoughts from Amber Naslund.

Start buying! The Age of Conversation (2) is here. David Reich gives a plug.

The problem: Defining the problem. So says Tom Clifford – and this principle applies for many areas beyond creating a video!

PLUS – Do some people still have a heart, even for a stranger? Wow.

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Five in the Morning 102708

Gary Vaynerchuk, high-energy social media evanglist. From MarketingProfs Daily Fix.

It’s improved. Bigger. Better. Before there was Alltop, there was…The Marketing Bloggers portal. Now with more feeds. Check it out – and let me know if there are other worthies that should be included!

So…have you been to the Bathroom Blogfest? No, not a typo. This is real. I don’t get it…but C.B. Whittemore and gang can help you out here.

This is Katie Konrath‘s blog. Why am I linking to it? Because I love the tagline. Go see!

C. C. Chapman, a presentation on Making Media as Marketing. With Slideshare. From the recent MarketingProfs Digital Mixer.

PLUS: Eyes. I’ll say no more. You have to see it (with your own eyes) to believe it!

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The Little Things: Elevating the Customer Experience

This week, my wife told me about two remarkable (hey – she remarked on them!) “little things” that made her customer experience more positive. Thought I’d share them, because I think we can all relate:

1. We recently bought a new Toyota Sienna minivan, and it was due for its 5K miles service. She had an appointment, and when walking in, her name was up on a video display with the scheduled time. Then, she was told that she could sit in the waiting room (free wi-fi, coffee, donuts), but they also had a “quiet room” without the blaring TV! She was able to read and wait in peace, comfortably…no small thing when you’ve been in far less pleasant waiting rooms for automobile service!

2. The Shop-Rite where she shops for groceries recently put in some new technology for the deli counter. Instead of giving your order to a harried person, maybe taking a number, and than waiting there to be called, she was able to punch in her name and order into a terminal, then go on shopping. When she came back, here order was just sitting there waiting for her. No wait, no aggravation.

Little things. They matter. It’s what gets people talking!

(Image credit: Brian Solis shot of Becky Carroll, Customers Rock! guru)

Five in the Morning 102408

Find and expand your niche, says Lewis Green. Warning: Do NOT read this post when you’re hungry. Seriously! Don’t do it! OK, I warned you… (*see picture below of what I had for lunch after reading it).

Jill Konrath on what a Joe the Plumber approach to marketing means for us.

How to use your web influence wisely, a great list from Joanna Young.

Cheryl Smith on Zappo’s “culturefit” interview process. Very interesting.

Why produce an e-newsletter as well as a blog? Problogger shares 8 reasons. #4 is particularly important. For my pharma consulting work/blogging/self-promotion, the e-newsletter is absolutely central…

PLUS: Ever wondered about the names for those various facial hair arrangements? Be  in the dark no more! The Swiss Miss links us to The Expanded Beard Type Chart!

BONUS Photo: The best “Missing” sign you’ll see this week!

*Sausage and Pepper grinder, thanks to Lewis Green:

Five in the Morning 102308

Great tips from David Meerman Scott on the one biggest mistake people make with Twitter.

Nike Just Does it Wrong, then tries to do it right. Brian Solis gives us the scoop on a marathon gone bad.

Want to know where ALL the social media stuff is? Guy Kawasaki links to the mother and father of all social media lists.

From Steve Rubelhow blogging has impacted the way journalists gather news. Fascinating.

Greg Verdino admits that he’s a loser. And a member of the equine family. Plus, this is the only time you’ll see him in a suit and tie…

PLUS – By a wide margin, my most popular StickyFigure post ever! TwACORN Busted for Massive on-line Fraud. Sheesh – maybe I should have just gone into comedy…

BONUS – Find Flickr pics by choosing color. VERY cool tool. Hat tip: Mario Sundar.

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TwACORN Busted for Massive on-line Fraud

A-list Bloggers and Twitterers caught up in Widespread Scam

During what was expected to be a routine call to check on the report of an honest poll worker in the Richard Daley Memorial Electioneering Institute, Chicago police uncovered a massive on-line fraud operation that has shaken the blogging world to its core.

“We had gotten this anonymous call from a community organizer that there was an inside operative actually counting real votes and screening out fraudulent registrations,” said Sgt. Frank Mulcahey of the Chicago PD. “We can’t have that around here, as everyone knows…so after cracking down on that guy, we took a look in the basement and found this amazing underground operation hiding there, calling itself TwACORN.”

TwACORN turns out to be a secret organization whose sole purpose is to inflate the rankings of bloggers and Twitterers by generating fake subscriber numbers. Their technology infrastucture consists of slick programs they call RoboRSS, RoboComment, and RoboSub. With these tools, they have managed to play “kingmaker” to scores of unwitting digiterati, who were led to believe that they actually had an audience.

Chicagoland technology guru (and TwACORN victim) Todd Andrlik examined the programs and reported, with mixed admiration and dismay, that they were first-rate. “Here I thought I had all these engaged readers, who subscribed to my blog, read my tweets, and made interesting comments. Turns out that 90% of them were Robos from TwACORN. Now I see that a former high school friend, one second cousin, and some plumber in Nebraska are the only ones reading my stuff. Plus, my entire Top 3,000 blog ranking system with AdAge just got flushed!”

TwACORN Chief Obfuscating Officer Guy Yamaha explained from his jail cell; “We got our inspiration from MarketingProfs Daily Fix, actually. We thought – what could be more fun than to “fix” the numbers for all these self-absorbed bloggers? Just wait until Scoble finds out that only 14 people actually follow him – and three of those are in Iceland. Ha!”

Twitterers were scrambling to identify which of their subscribers were actually homeless folks, deceased, or Disney cartoon characters. The flood of confirmatory DMs was about to bring the system to its knees and launch a huge Fail Whale display, until it became clear that there were only 300 actual, breathing users of Twitter. Worldwide.

TwACORN was formed by pulling from the ranks of local community organizers, political activists, Robo-call tech folks, and Swiftboat veterans. “Look, all this blogging stuff is political anyway – we all know that. It’s a popularity contest, just like our national elections. So why not bring together the best minds from that field to help create a little chaos here?” declared Yamaha.

Meanwhile, a pall was cast over the glittering MarketingProfs Digital Mixer event in Scottsdale, when it was discovered that keynote speaker Arianna Huffington’s blogging property actually has only 33 readers. She was immediately pulled from the stage by Q-list blogger Ann Handley, and replaced by Tina Fey, who did a dead-on impersonation of Sarah Palin unsubscribing from the Huffington Post.

—-

Prior spoofs:

New TwIndependent party springs up overnight

Well-known Blogger Demoted to “Q-List”

Meaning of Life Unveiled!

Twitter Rockstar Half-Year Calendar…Tweeet!

(photo credit: David Alston)

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Five in the Morning 102208

Jason Falls presents a very interesting case study about a holistic customer relationship approach (including social media tools) by a home builder. We need more like this!

What is LinkedIn good for? A LOT! Look at this list (with great links) assembled by Stephen Smith, from the SOBCON website!

From Aaron StroutTop Ten Lessons Learned using social media. Quick, simple, straightforward stuff here.

Showing Up – some good starting-up lessons about using social media from the personal branding guru, William Arruda.

High-Priced Hand-me-Downs. Some unknown long-tail blogger posted this one about luxury items that justify themselves as legacy inheritances.

PLUS – Whhhaattt? You’ve never visited Despair.com?? Surely you jest. Go there right now and laugh your head off!

BONUS Video – Beware the “Me Monster“! This 4.5 minute video by Brian Regan will Crack. You. Up.

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High-Priced Hand-me-Downs

On the way to the gym this morning, I heard a new twist on an ad for the Dux bed. For those not familiar with this grandiose advance in sleep science, Duxiana has figured out how to extract massive numbers of dollars from your wallet by jabbering on about their amazing mattress design – and, of course, it’s from Sweden, so that somehow means it’s extra special!

Today, though, taking a page from the Patek Phillipe playbook, Dux wants you to think about how your mattress may well be such a fabulous investment, that you might even hand it down to your children.

OK, first of all, most of us don’t want a used mattress. I don’t know – something uncomfortable about that.

But here’s the deal – this is all a big ego sale. Like a Patek Phillipe watch and other such over-priced baubles, nobody really needs to spend thousands of dollars for such premium/luxury items. It’s all about making a statement that somehow, you’ve arrived, and your expensive trinkets display that. Insecurity and vanity are incredibly powerful buying motivators.

So how do you help people buy what they don’t need, for more than they should pay, and justify their self-indulgence and pride? By making it a “legacy” purchase! Your heirs will thank you! You’re investing in the future! Yes, indeed, this $10,000 crock pot will be the most coveted item in your will!

Sheesh. Sometimes I hate marketing…

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Five in the Morning 102108

Is new media marketing becoming “mainstreamed”? Check out what Paul Chaney has to say.

Re-branding…fish…with new names. Guess I hadn’t thought of that one. From the NameWire blog.

How can social media help with customer loyalty? Becky Carroll over at Customers Rock! begins a brief series this week, with quickie videos (at this link – a video from Jim Kukral). Anything Becky produces is worth your attention.

Why do we blog? Here’s what Darren Rowse (@problogger) found out when he asked his readers.

Ann Handley has Nine Questions for Guy Kawasaki. Read the Q&A here.

PLUS: Only Ann Handley could pull this off. From her blog A n n a r c h y: A Toast to Cancer.

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Five in the Morning 102008

Rebuilding Brand America – a thought-provoking piece by Derrick Daye over at Branding Strategy Insider blog.

She Said. He Said. You just have to read it. From the Diva herself, Toby Bloomberg.

Is your marketing touching on What Motivates People to Buy? Drew McLellan with some great thoughts, and a nice “List of Eight.” From the Small Business Branding blog.

Jay Ehret assembles a list of four great posts from last week giving solid marketing advice. From The Marketing Spot (small business marketing) blog.

From Louis Gray5 family-friendly iPhone apps. I immediately went over to the iTunes store and downloaded three of them (my 7-year-old loves playing this kind of stuff!)

PLUS – from Jackie Huba, an offer for a free conference call with Seth Godin tomorrow. Sign up at the link! (Church of the Customer blog)

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Five in the Morning 101708

Spike Jones asks – and answers – “When is it a Movement?” It starts with a passionate conversation. From the Brains on Fire blog.

What’s greater than sex? Scott Monty has the answer. Or so he says. I’m skeptical. (Good statistics here for your presentations…)

If you’re interested in the use of digital (and social media) approaches in pharma/life sciences, I did a series of live-blogged posts from the Digital Pharma conference this week on my Impactiviti blog. Go, scroll, and get 2 days worth of content in a few minutes! Also, you can see a number of tweets at twitter.com/swoodruff.

Ann Handley: When it’s time to turn off Twitter. Actually, there are lots of times. Like, say, ummmm, well…give me a few minutes to come up with it – oh! there’s another DM…

Why are the most memorable ads so far back in the past, asks Greg Verdino? Are we missing the mark?

Friday Bonus: The best Business Hours sign ever posted!

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Out Live-blogging

Wednesday and Thursday I’m live-blogging (and Twittering) the Digital Pharma conference in Princeton. We’re talking Social Media in the Pharma space – opportunities and challenges. You can follow (if you care about this stuff!) at my pharma blog Impactiviti. On Twitter, http://www.twitter.com/swoodruff.

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Five in the Morning 101508

Becky Carroll lets us know about the Customers 1st conference, in November at Disneyland.  Read the post – looks like a terrific event!

What is Social Media Marketing and how can you use it effectively? Great stuff from Mack Collier.

Doug Karr asks, Do (blog) Comments equal Conversions? Short answer – no.

One win is all it takes – a quick encouragement from Jim Kukral.

An interesting perspective from Penelope Trunk5 reasons why you don’t need to write a book. Authors, what say you about this?

And, for a laugh… (hat tip: Todd And)

There probably won’t be a Five in the Morning on Thursday, as I’ll be at a conference…but then again, I might get really motivated at 5:00 am!

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Your Opportunity Net(work)

My latest blog post for MarketingProfs Daily Fix is now up: Do you Have an Opportunity Net(work)?

Get beyond the idea of building a professional “safety net” – your network is an Opportunity Network!

Five in the Morning 101408

Guy Kawasaki on the Top 10 Ways to Tell if Things are Really Bad (tongue-in-cheek).

Here’s a bunch of ways you can use Twitter that you never thought of. All of these add-ons! Who’da thunk there’s a “timer” for tweeting yourself a reminder?

The 15 Dumbest Names for Web Startups – and, some helpful links to good naming articles by bloggers. Nice collection by Robin Wauters.

My latest MarketingProfs Daily Fix post is up – are you building a safety net? Or an Opportunity Net(work)?

How Dan Heath (of Made to Stick fame) became a Gonzaga fan.

And, congratulations to blogger Shannon Paul on her new gig with the Detroit Red Wings!

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Five in the Morning 101308

Best Buy re-brands – what do you think of the new outfit? From the folks at Brand New – worth adding to your RSS Reader to see who’s up to the latest re-branding efforts.

Unconventional Marketing mapped out by David Armano – another thought-provoking post/graphic by a very creative thinker.

Shannon Paul explains that Free Content Makes Money.

For those of us who love gadgets and automation, a very cool movement in the hospitality industry – Hotels go High-Tech. I love this idea. From MobileCrunch.

First Age of Conversation #2 podcast is up, says Gavin Heaton (co-editor along with Drew McLellan). First victim of the 237 authors is Jay Ehret.

——-

Just for fun bonus: Words and phrases we should never hear again, collected by Kirsten Wright. I’m sure you can think of others to add!

Oh, and why not…what do you get when you combine an iPhone camera, fall leaves, a slow shutter speed, and a twisting-of-device-while-taking-image? This!

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Five in the Morning 101008

Fifty great blog post ideas – if you’re a blogger, this is a rich list to pull from. Hat tip: Chris Brogan.

Steve Rubel on the Changing Face of PR.

There’s no “and” in Brand. YES, YES, YES! From Andy Sernovitz. Some related thoughts I wrote at the Small Business Branding blog a while back, on Identity Deficit Disorder.

Twitter lingo demystified. You’ve seen all the abbreviations. Here’s what they mean. Except OH – that, I found out yesterday via Twitter, means “Overheard.” From the ever-smiling Mari Smith.

Has it been TWO YEARS?? Yes, two years ago to the day, my first blog post on StickyFigure. A thankful glance back for all my readers

Friday Bonus: Ultra slo-mo video of a Saturn rocket launch. Awesomeness!

StickyFigure TWOday

Today, October 10th, marks the second anniversary of my first StickyFigure post (and although the writing is a bit jagged, perhaps, “How to Waste 100,00 Billboards” is still one of my favorites!)

I’d actually started blogging the previous July, for my solo pharma consulting business (Impactiviti), and that blog is alive and well and absolutely central to my paying job. Impactiviti is an example of using the power of networking to create an entrepreneurial business.

These ramblings on branding, marketing, social media, and whatever else strikes my fancy as an Idea Communicator end up at StickyFigure. This blog is actually an extra-curricular activity for me (as is a personal blog at SteveWoodruff.com which contains ruminations about family, politics, philosophy, life in general, and feeble efforts to get better at writing and telling stories).

I’ve met so many wonderful and supportive people through this blogging and twittering marketing community that I can’t imagine being on this journey without your virtual (and sometimes face-to-face) accompaniment. If I often feel like a rank amateur among you professionals, you’re not at fault in the least for that – you who have become readers/commenters/friends have always treated me with nothing but kindness and respect.

So, though we can’t blow out candles and lift up a good ale together today, know that I’d like to, and thanks for coming alongside over these 2 years. I love you guys.

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