Posted in 5 in the morning, Blogging, Branding, Marketing, Networking, Social Media, Twitter, Writing, tagged Blogging, guykawasaki, Twitter on October 31, 2008 | 1 Comment »
Drinking from the Twitter fire hydrant by using TweetDeck. Nice post from Beth Kanter. I’ve been a TweetDeck fan from its inception, and it keeps getting better.
Does your Tagline Create Clarity or Mystery? A helpful post by James Chartrand at Copyblogger. Make your headlines/taglines count!
Guy Kawasaki talks about the launch of his new book, Reality [...]
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Just because there is an economic downturn doesn’t mean that there aren’t opportunities for entrepreneurs. ON a guest post over at Lewis Green’s blog, I point to four conditions that can be open doors to new businesses. Check it out!
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Posted in 5 in the morning, Advertising, Blogging, Branding, Collaboration, Marketing, Personal branding, Social Media, Twitter, Video, tagged Dan Schawbel, iPhone, Jim Kukral, Laura Ries, Small business, Twitter, Wi-Fi on October 30, 2008 | 1 Comment »
10 Branding brownie points, offered by Ed Roach (of the Brand Corral blog). Not high-tech stuff; just simple ways to add significant value.
Laura Ries, on How and When to Attack (in Marketing). With good/bad examples.
Small Business Trends introduces Jim Kukral as a (video expert) contributor. Here is his post on how and why a small [...]
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Posted in 5 in the morning, Advertising, Blogging, Branding, Marketing, Personal branding, Social Media, Writing, tagged Duct Tape Marketing, ducttape, John Jantsch, Seth Godin on October 29, 2008 | 2 Comments »
From John Jantsch at Duct Tape Marketing: Customers are your most effective sales force.
Chris Wilson (Mr. Fresh Peel) on the Rise of Personal Branding. An interesting book is recommended.
Seth Godin ‘fesses up to some pretty spectacular failures. Lesson: keep going!
What was the most effective channel for getting birthday wishes? David Berkowitz discusses his experience. There [...]
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Posted in Age of Conversation, Blogging, Collaboration, Customer service, Marketing, Social Media, Writing, tagged Age of Conversation, AOC, AOC2 on October 29, 2008 | Leave a Comment »
The long-awaited second edition of The Age of Conversation is now available! This group-authored book is a great introduction to social media, told in the voices of dozens of practitioners (see list below!).
I was honored to contribute a chapter to both the first and second editions. And the collaborators are top-notch!
You can buy the book [...]
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I clicked on the headline link because it looked interesting.
Then my jaw dropped, 12 inches per paragraph, until I had to pick it up off the floor.
It couldn’t be. A PR gift! The most perfect press release illustrating Wordslaughter, 1st degree. The most astonishing pile-up of incomprehensible buzz-words and meaningless jargon ever assembled in one [...]
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Posted in 5 in the morning, Advertising, Blogging, Branding, Marketing, Social Media, Video, tagged Doug Karr, Seth Godin, Tom Peters on October 28, 2008 | 3 Comments »
Chris Brogan with some tips on Reaching outside your Fishbowl to Build Community.
A series of video snippets (of Seth Godin and Tom Peters) commenting on social media. Courtesy of Doug Karr.
Beth Harte gets even more passionate. Good for her (and for you)! Similar thoughts from Amber Naslund.
Start buying! The Age of Conversation (2) is here. [...]
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Posted in 5 in the morning, Advertising, Blogging, Branding, Marketing, Social Media, Uncategorized, tagged CC Chapman, garyvaynerchuk, Social Media, Web 2.0 on October 27, 2008 | 3 Comments »
Gary Vaynerchuk, high-energy social media evanglist. From MarketingProfs Daily Fix.
It’s improved. Bigger. Better. Before there was Alltop, there was…The Marketing Bloggers portal. Now with more feeds. Check it out – and let me know if there are other worthies that should be included!
So…have you been to the Bathroom Blogfest? No, not a typo. This is [...]
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This week, my wife told me about two remarkable (hey – she remarked on them!) “little things” that made her customer experience more positive. Thought I’d share them, because I think we can all relate:
1. We recently bought a new Toyota Sienna minivan, and it was due for its 5K miles service. She had an [...]
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Find and expand your niche, says Lewis Green. Warning: Do NOT read this post when you’re hungry. Seriously! Don’t do it! OK, I warned you… (*see picture below of what I had for lunch after reading it).
Jill Konrath on what a Joe the Plumber approach to marketing means for us.
How to use your web influence [...]
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Posted in 5 in the morning, Advertising, Blogging, Branding, Marketing, Social Media, Technology, Twitter, Uncategorized, tagged Brian Solis, David Meerman Scott, Guy Kawasaki, Mario Sundar, Nike, Steve Rubel, Twitter on October 23, 2008 | 2 Comments »
Great tips from David Meerman Scott on the one biggest mistake people make with Twitter.
Nike Just Does it Wrong, then tries to do it right. Brian Solis gives us the scoop on a marathon gone bad.
Want to know where ALL the social media stuff is? Guy Kawasaki links to the mother and father of all [...]
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Posted in Blogging, Fun, Humor, Marketing, MarketingProfs, spoof, tagged Arianna Huffington, Huffington Post, Sarah Palin, Tina Fey on October 22, 2008 | 14 Comments »
A-list Bloggers and Twitterers caught up in Widespread Scam
During what was expected to be a routine call to check on the report of an honest poll worker in the Richard Daley Memorial Electioneering Institute, Chicago police uncovered a massive on-line fraud operation that has shaken the blogging world to its core.
“We had gotten this anonymous [...]
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Posted in 5 in the morning, Advertising, Blogging, Branding, Collaboration, Marketing, Personal branding, Social Media, Twitter, Uncategorized, tagged Brian Regan, LinkedIn, Social Media, Twitter on October 22, 2008 | 3 Comments »
Jason Falls presents a very interesting case study about a holistic customer relationship approach (including social media tools) by a home builder. We need more like this!
What is LinkedIn good for? A LOT! Look at this list (with great links) assembled by Stephen Smith, from the SOBCON website!
From Aaron Strout – Top Ten Lessons Learned [...]
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On the way to the gym this morning, I heard a new twist on an ad for the Dux bed. For those not familiar with this grandiose advance in sleep science, Duxiana has figured out how to extract massive numbers of dollars from your wallet by jabbering on about their amazing mattress design – and, [...]
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Posted in 5 in the morning, Advertising, Blogging, Branding, Customer service, Marketing, MarketingProfs, Naming, Networking, Social Media, Uncategorized, tagged ann handley, Becky Carroll, Blog, Guy Kawasaki, New media, Social Media on October 21, 2008 | 1 Comment »
Is new media marketing becoming “mainstreamed”? Check out what Paul Chaney has to say.
Re-branding…fish…with new names. Guess I hadn’t thought of that one. From the NameWire blog.
How can social media help with customer loyalty? Becky Carroll over at Customers Rock! begins a brief series this week, with quickie videos (at this link – a video [...]
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Posted in 5 in the morning, Advertising, Blogging, Branding, Marketing, Social Media, tagged Derrick Daye, Drew McLellan, ITunes Store, Jackie Huba, Jay Ehret, Louis Gray, Seth Godin, Toby Bloomberg on October 20, 2008 | 1 Comment »
Rebuilding Brand America – a thought-provoking piece by Derrick Daye over at Branding Strategy Insider blog.
She Said. He Said. You just have to read it. From the Diva herself, Toby Bloomberg.
Is your marketing touching on What Motivates People to Buy? Drew McLellan with some great thoughts, and a nice “List of Eight.” From the Small [...]
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Posted in 5 in the morning, Blogging, Branding, Marketing, Social Media, Twitter, tagged Digital media, Digital Pharma, Marketing, Social Media, Twitter on October 17, 2008 | Leave a Comment »
Spike Jones asks – and answers – “When is it a Movement?” It starts with a passionate conversation. From the Brains on Fire blog.
What’s greater than sex? Scott Monty has the answer. Or so he says. I’m skeptical. (Good statistics here for your presentations…)
If you’re interested in the use of digital (and social media) approaches [...]
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Posted in 5 in the morning, Blogging, Branding, Collaboration, Customer service, Marketing, Networking, Social Media, Writing, tagged Doug Karr on October 15, 2008 | 2 Comments »
Becky Carroll lets us know about the Customers 1st conference, in November at Disneyland. Read the post – looks like a terrific event!
What is Social Media Marketing and how can you use it effectively? Great stuff from Mack Collier.
Doug Karr asks, Do (blog) Comments equal Conversions? Short answer – no.
One win is all it takes [...]
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My latest blog post for MarketingProfs Daily Fix is now up: Do you Have an Opportunity Net(work)?
Get beyond the idea of building a professional “safety net” – your network is an Opportunity Network!
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Posted in 5 in the morning, Advertising, Age of Conversation, Blogging, Branding, Marketing, Social Media, Technology, tagged Age of Conversation, Best Buy, david armano, Drew McLellan, Gavin Heaton, iPhone, Jay Ehret, Kirsten Wright, Shannon Paul on October 13, 2008 | 2 Comments »
Best Buy re-brands – what do you think of the new outfit? From the folks at Brand New – worth adding to your RSS Reader to see who’s up to the latest re-branding efforts.
Unconventional Marketing mapped out by David Armano – another thought-provoking post/graphic by a very creative thinker.
Shannon Paul explains that Free Content Makes [...]
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Posted in Uncategorized on October 10, 2008 | 1 Comment »
Fifty great blog post ideas – if you’re a blogger, this is a rich list to pull from. Hat tip: Chris Brogan.
Steve Rubel on the Changing Face of PR.
There’s no “and” in Brand. YES, YES, YES! From Andy Sernovitz. Some related thoughts I wrote at the Small Business Branding blog a while back, on Identity [...]
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Posted in Blogging, Branding, Innovation, Marketing, Musings, Social Media, tagged Blogging, Impactiviti, Steve Woodruff, stickyfigure, Twitter on October 10, 2008 | 4 Comments »
Today, October 10th, marks the second anniversary of my first StickyFigure post (and although the writing is a bit jagged, perhaps, “How to Waste 100,00 Billboards” is still one of my favorites!)
I’d actually started blogging the previous July, for my solo pharma consulting business (Impactiviti), and that blog is alive and well and absolutely central [...]
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