The Cult of Harley Davidson

I recently had the unexpected experience of walking into a cult temple. Otherwise known as a Harley dealership. This is branding nirvana – beyond brand attachment to the creation of a user cult!

Read about on the Marketing Profs Daily Fix blog.

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

2 Responses to The Cult of Harley Davidson

  1. Levon says:

    Yes, Harley Davidson is very “cultish” indeed. The brand is almost a uniform for conformity which is often the opposite of what I thought bikers were suppose to be about which is individualism, rebellion and freedom. It seems the brand became too commercial in my humble opinion — too boring.

  2. harleyfan says:

    Rebels like marketing apparently.

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