I recently had the unexpected experience of walking into a cult temple. Otherwise known as a Harley dealership. This is branding nirvana – beyond brand attachment to the creation of a user cult!
Read about on the Marketing Profs Daily Fix blog.
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Yes, Harley Davidson is very “cultish” indeed. The brand is almost a uniform for conformity which is often the opposite of what I thought bikers were suppose to be about which is individualism, rebellion and freedom. It seems the brand became too commercial in my humble opinion — too boring.
Rebels like marketing apparently.