If only software could be designed and developed at the snap of a finger! Alas, great programs typically have to iterate their way to excellence and broad acceptance. However, it helps to have some big picture goals to shoot for, and that is the main purpose for this series of posts on the ideal web [...]
Archive for July, 2008
A Really Dumb Question
Posted in Advertising, Branding, Marketing, tagged Business, Trucking on July 15, 2008 | 9 Comments »
For years, I’ve been wondering.
Why don’t marketers get together with trucking companies and place advertising on those huge rolling billboards called trucks?
Most 18-wheelers have nothing but boring trucking company logos, or nothing at all. But talk about exposure to eyeballs, 24/7!
If Sealy can do such an effective job on their own trucks, why can’t other [...]
Logo No-go
Posted in Advertising, Branding, Companies, Graphics, Logos, Marketing, The Bad, tagged Coors, Logo, Miller, Millercoors, Walmart on July 7, 2008 | 1 Comment »
You’d like to think that big companies, when they re-do such an important branding component as a logo, would really go all out to make something notable. Something striking. Something creative.
Something unforgettable.
Well…forget about these two. The only thing remarkable here is how boring these are:
Turning Points: How I became a Consultant
Posted in Business, Impactiviti, Innovation, Musings, Selling, Uncategorized, tagged Business, Consultant, Consulting, entrepreneur, Great Wolf Lodge, Impactiviti, Management consulting, Marketing and Advertising, Salesmanship, Small business, startup business on July 2, 2008 | 10 Comments »
It was on I-80 Eastbound. On the way home from a little father-son getaway with my fourth at the Great Wolf Lodge in the Poconos. After a day of water-sliding, a professional epiphany at 60 miles per hour.
For 9 1/2 years, I’d worked with a small company doing sales/marketing/biz dev in the pharmaceutical training field. [...]









