It’s all in the Packaging – More or Less
June 21, 2008 1 Comment
I’d like to thank Kellogg’s for providing valuable math lessons on their cereal boxes – here is how to pretend to give extra value while simply portraying mathematical formulas for gullible consumers:
And, from the fine folks at Tree Ripe, a thinner and taller orange juice carton that is, indeed, easier to handle. Of course, unstated in this re-packaging, unless you look closely, is that this carton now holds about 6 ounces less product – but hey, it’s in all the packaging. More or less…
About Steve Woodruff
Point well made.
But the way these companies are marketing themselves, its all about brand loyalty. You try, you like, you continue to buy.
I know how I would feel if I’d just bought either of these products only to discover I’d been mugged.
So I don’t get it…..
Surely you only get one chance at ‘Trust’?