How REAL Businesspeople Get it Done
May 16, 2008 4 Comments
This post is a bit of tongue-in-cheek, inspired by Ten Reasons why I won’t Use Social Media Sites, authored by John Mariotti. In it, John takes the position that “Real business people realize that this social networking trend is superficial,” and “All of us are drowning in a tidal wave of complexity already, and these social networking sites make this complexity worse by an order of magnitude.”
RBs (Real Businesspeople) sometimes see little value in things that are in early-stage evolution. Like, say, FAX machines and e-mail once were. NARBs (Not a Real Businessperson), on the other hand, sometimes see the inevitable trends of the future and jump right in, unafraid of the messiness, and ready to shape it.
Use of social media tools is a central part of my business, and a critical part of my future business plan. However, since I am now officially NARB, I must decline to join the illustrious ranks of many RBs who have gone before me:
- 1. The many RBs who believed that computers would never make it into the home.
- 2. The many who figured that e-commerce or digital music were a flash in the pan.
- 3. Those who saw no future in the automobile. Only a NARB would trade in his horse.
- 4. Those who belittled silly early adopters who chose papyrus over stone. NARBanderthals!
Social media is in its early stages, and the platforms are imperfect. It takes some patience to sift through the chaff and find the wheat. But disintermediation is a tidal wave that won’t be stopped. Immediate, global connectivity (often leading to face-to-face meeting) is a train that has left the station. The microphone is now in the hands of the people, and we can publish, connect, meet, work, seek, find, and share.
Sure, some of the social media applications are geared toward kid stuff, but for some of us early-adopting NARBs, we’re doing real business (wait, that would make us RBs). We’re getting to know real people, with borders dissolving (wait, that might open up future opportunities and collaborations). We’re looking beyond immediate ROI into a rich future of a networked economy, where individuals can carve their own path and do business at many levels with a variety of people of our own choosing.
How NARBulous. I think I’ll Twitter this. But if you want, I’ll send you a memo…!