March 3, 2008 4 Comments
Have you ever bit off more than you could chew? Of course you have…and so did I, with this series of profiles! However, not to fear – reaching out to a handful of these collaborative friends, I now have a small team who will be helping finish up ALL these profiles over the next few weeks! So you’ll see a few other by-lines in coming days.
Today, we come to the “G” list…
Mark has been very active behind the scenes helping to organize the Blogger Social. His Blog: Transmission, Content and Creative is a gold mine of new (social media) marketing. He has broken away from the big agency model and now works as a consultant in the land of the Montreal Canadiens. He describes himself as a New Marketing Coach (LinkedIn profile here).
Mark describes his outlook this way -
After 10 years of working in marketing as a copywriter at several traditional advertising agencies, including Campbell Michener Lee in Toronto, Acme Advertising + Design in Ottawa, and BCP, FCB Direct and Armada (now Zoum Armada) in Montreal, I’ve learned one sure thing: the traditional advertising model is broken.
This may be a big revelation to some, not so big to others, but it had always been a suspicion of mine. Since the summer of 2005, when I became a student of social media, everything I believed has been confirmed. And now I’m finally doing something about it. (for more on Mark’s perspectives on this point, see this post).
So long agency life, hello world of new marketing consulting, freelance copywriting, social media advocacy, and anything else that’ll pay for a family of four to see the Habs in person.
How did he become Mark Goren the blogger? Here is the story. Mark and I have exchanged a number of e-mails over the months and I can’t wait to meet him!
Heather is a relatively new blogger with a unique social media emphasis – farming! Yep, while most of us are obsessing about iPhones and Twitter and ooVoo, Heather is talking livestock. This is great – we need to see more about how social media spills out from the fast line of technology into everyday life.
Heather will be part of the U.K. contingent visiting at the Social. Here is how she summarizes herself in the blog bio:
I am a 43 year old farmer’s wife from rural Herefordshire, with one son, one mail order business called Wiggly Wigglers, 2 chickens (Lilian and Valerie), two pigs (unnamed as they will become pork) 2 chocolate labs – Toast and Jam, and one chocolate cat – Noah. I have a passion for rural communities, and in particular the community that I am part of in rural Herefordshire.
This year is my chance to explore the opportunities that Web 2.0 and Social Media can offer to folk who have as yet been pretty slow to take up email – let alone Social Media. Our farm is a commercial operation – my husband Farmer Phil farms around 1200 acres, arable and beef. Yet he and many of his fellow farmers have a real affinity for the wildlife they help support and the environment in which they live. My company – Wiggly Wigglers is all about connecting farming with gardening and using methods to encourage wildlife to thrive in and around our own homes.
It’s going to be a blast meeting this interesting lady from across the pond. Here’s Heather on LinkedIn, and here is a great post showing Heather dressed in something far different from typical farm clothes!
Sorry – really bad pun. KG feeds the blog called Write Now is Good. Kristin, in her blog home page elevator speech, sums it up this way: I’m a freelance writer and editor. “Write now is good.” is my personal blog about writing, creativity and inspiration.
Continuing to demonstrate excellent writing skills, her About page gives you a choice of the 45-second mini-bio, or the 4-5 minute Q&A (btw, Kristin, I happen to be quite a fan of the three-fold presentation of one’s message: the sound bite, the 30-45 second version, and the extended version. My feeling is that if you don’t have all three nailed, it’s going to be difficult to market yourself or your offerings). It is in her extended bio that you learn how she began her writing career with The Daily Piggy, sponsored by Boop Drink – yup, you’ll have to go there and find out yourself!
If you’re a fan of books, writing, creativity, and all things wordsmithing – Kristin’s blog is your virtual hangout!
Amanda’s well-named blog, Social Honeycomb, has the amusing sub-title, Between the sticky and the buzz. Amanda is a young Boston-area blogger, just out of college, and now working a career (PR) job at SHIFT Communications. Amanda is a future-thinker, as this post will most certainly attest!
Amanda’s blog is very refreshing – she’s a young, tech-savvy marketer just lettin’ it loose and having a good time blogging. But she is far from mere fluff, and the can-do spirit of helping others is what we need to see more of in this upcoming generation. Amanda, I hope you enjoy livening things up for some of us veterans – we are glad to see your initiative in joining us at the Social.
Wikipedia removed it. But for a few glorious moments, the point was made – I deleted everything written about the word “prolific” and simply substituted Lewis’ picture.
That’s a make-believe tale. But, if you hang out around the marketing blogosphere in any way, shape or form, you’ve found Lewis Green. He writes with amazing regularity on his blog, Biz Solutions Plus. He contributes to other group blogs, such are Marketing Profs and BrandingWire. He comments on the blogs of others. He writes books also, including the recently released Lead with your Heart. Of course he’s in LinkedIn.
Lewis is on his own as a consultant now, but has quite a background in corporate marketing and PR. He is an extremely active networker and, beneath it all, has a real heart for people. His blog is an amazing collection of topics – branding, marketing, PR, personal stuff, you name it. How he keeps up the pace is beyond me…
Though Lewis and I have corresponded and collaborated extensively, we have not yet actually met face-to-face (even though he lives about 25 minutes from where I grew up in Connecticut!). He is one of the first people I plan to embrace at the Social in NYC.
Here’s the full list of Blogger Social registered attendees: