Blogger Socialites: Goren, Gorringe, Gorski, Gravel, Green

Have you ever bit off more than you could chew? Of course you have…and so did I, with this series of profiles! However, not to fear – reaching out to a handful of these collaborative friends, I now have a small team who will be helping finish up ALL these profiles over the next few weeks! So you’ll see a few other by-lines in coming days.

Today, we come to the “G” list…

mark-goren-150.jpgMark Goren

Mark has been very active behind the scenes helping to organize the Blogger Social. His Blog: Transmission, Content and Creative is a gold mine of new (social media) marketing. He has broken away from the big agency model and now works as a consultant in the land of the Montreal Canadiens. He describes himself as a New Marketing Coach (LinkedIn profile here).

Mark describes his outlook this way -

After 10 years of working in marketing as a copywriter at several traditional advertising agencies, including Campbell Michener Lee in Toronto, Acme Advertising + Design in Ottawa, and BCP, FCB Direct and Armada (now Zoum Armada) in Montreal, I’ve learned one sure thing: the traditional advertising model is broken.

This may be a big revelation to some, not so big to others, but it had always been a suspicion of mine. Since the summer of 2005, when I became a student of social media, everything I believed has been confirmed. And now I’m finally doing something about it. (for more on Mark’s perspectives on this point, see this post).

So long agency life, hello world of new marketing consulting, freelance copywriting, social media advocacy, and anything else that’ll pay for a family of four to see the Habs in person.

How did he become Mark Goren the blogger? Here is the story. Mark and I have exchanged a number of e-mails over the months and I can’t wait to meet him!

heather-gorringe-150.jpgHeather Gorringe

Heather is a relatively new blogger with a unique social media emphasis – farming! Yep, while most of us are obsessing about iPhones and Twitter and ooVoo, Heather is talking livestock. This is great – we need to see more about how social media spills out from the fast line of technology into everyday life.

Heather will be part of the U.K. contingent visiting at the Social. Here is how she summarizes herself in the blog bio:

I am a 43 year old farmer’s wife from rural Herefordshire, with one son, one mail order business called Wiggly Wigglers, 2 chickens (Lilian and Valerie), two pigs (unnamed as they will become pork) 2 chocolate labs – Toast and Jam, and one chocolate cat – Noah. I have a passion for rural communities, and in particular the community that I am part of in rural Herefordshire.

This year is my chance to explore the opportunities that Web 2.0 and Social Media can offer to folk who have as yet been pretty slow to take up email – let alone Social Media. Our farm is a commercial operation – my husband Farmer Phil farms around 1200 acres, arable and beef. Yet he and many of his fellow farmers have a real affinity for the wildlife they help support and the environment in which they live. My company – Wiggly Wigglers is all about connecting farming with gardening and using methods to encourage wildlife to thrive in and around our own homes.

It’s going to be a blast meeting this interesting lady from across the pond. Here’s Heather on LinkedIn, and here is a great post showing Heather dressed in something far different from typical farm clothes!

kristin-gorski-120.jpgKristin Gorski

Quick – who is Kristin Gorski? Give me the answer…write now!

Sorry – really bad pun. KG feeds the blog called Write Now is Good. Kristin, in her blog home page elevator speech, sums it up this way: I’m a freelance writer and editor. “Write now is good.” is my personal blog about writing, creativity and inspiration.

Continuing to demonstrate excellent writing skills, her About page gives you a choice of the 45-second mini-bio, or the 4-5 minute Q&A (btw, Kristin, I happen to be quite a fan of the three-fold presentation of one’s message: the sound bite, the 30-45 second version, and the extended version. My feeling is that if you don’t have all three nailed, it’s going to be difficult to market yourself or your offerings). It is in her extended bio that you learn how she began her writing career with The Daily Piggy, sponsored by Boop Drink – yup, you’ll have to go there and find out yourself!

If you’re a fan of books, writing, creativity, and all things wordsmithing – Kristin’s blog is your virtual hangout!

amanda-gravel-150.jpgAmanda Gravel

Amanda’s well-named blog, Social Honeycomb, has the amusing sub-title, Between the sticky and the buzz. Amanda is a young Boston-area blogger, just out of college, and now working a career (PR) job at SHIFT Communications. Amanda is a future-thinker, as this post will most certainly attest!

Amanda’s blog is very refreshing – she’s a young, tech-savvy marketer just lettin’ it loose and having a good time blogging. But she is far from mere fluff, and the can-do spirit of helping others is what we need to see more of in this upcoming generation. Amanda, I hope you enjoy livening things up for some of us veterans – we are glad to see your initiative in joining us at the Social.

lewis-green-150.jpgLewis Green

Wikipedia removed it. But for a few glorious moments, the point was made – I deleted everything written about the word “prolific” and simply substituted Lewis’ picture.

That’s a make-believe tale. But, if you hang out around the marketing blogosphere in any way, shape or form, you’ve found Lewis Green. He writes with amazing regularity on his blog, Biz Solutions Plus. He contributes to other group blogs, such are Marketing Profs and BrandingWire. He comments on the blogs of others. He writes books also, including the recently released Lead with your Heart. Of course he’s in LinkedIn.

Lewis is on his own as a consultant now, but has quite a background in corporate marketing and PR. He is an extremely active networker and, beneath it all, has a real heart for people. His blog is an amazing collection of topics – branding, marketing, PR, personal stuff, you name it. How he keeps up the pace is beyond me…

Though Lewis and I have corresponded and collaborated extensively, we have not yet actually met face-to-face (even though he lives about 25 minutes from where I grew up in Connecticut!). He is one of the first people I plan to embrace at the Social in NYC.

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled here)

Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green (these five are profiled above)

Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
David Polinchock
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Plus, a couple of additions who are breaking the alphabetical flow:
Shashi Bellamkonda
David Berkowitz

Pharma Web Branding, Part 11 – Genentech

YAYYYY!

Finally, after 10 pharmaceutical company websites ranging from acceptable to mediocre, I arrived at one that I actually LIKED the instant I arrived.

gene-home-sm.jpg

Somebody working for Genentech “gets it.”

Why did this home page get me excited? Because it has immediate emotional and aesthetic appeal. The design is not imposing, but attractive – the prominent (patient) face graphic, the pleasant color combinations, the subtle graphical design, the non-intrusive menu structure…it all just “works.”

In the graphic shown above, I captured one opened-up pull-down menu, but when you arrive at the site, the horizontalgene-nav.jpg menu bar is not open until you roll over it. You simply arrive at a captivating image, with one very cool navigational element I’ve never seen implemented quite this way before – a little box with 3 crucial interest areas (Patients, Science, Our People). Perfect.

When you click on the main categories in the horizontal nav bar, a very nice Flash-based graphic (with more great photos!) replaces the big graphical field, and the sub-menu navigation is easy and intuitive. Once you get into the sub-menus, the graphical design theme maintains its attractive simplicity, and you get into more robust paragraphs of text. Yet the use of white space is strikingly well done.

The patient graphic on the home page changes each time you go to the site, and there is a link to a patient story – lots of patient stories (eleven, to be precise)! Each of these is well-designed and implemented – you get a quick summary, then the opportunity to run a video of the story. Beautifully done.

gene-story-sm.jpg

What else to say? A+. Every other pharma company can learn from this site. Well done, Genentech – you’ve raised the bar!

Prior website reviews (from my pharma Impactiviti blog):

Wyeth

GSK

Pfizer

J&J

Novartis

Sanofi-Aventis

Abbott

BMS

AstraZeneca

Merck

Blogger Socialites: F Troop (Facchini, Falls, Farmery)

In our continuing series profiling the registrants for the upcoming Blogger Social (April 4-6, NYC), we now reach the “F” Troop (if you don’t understand the reference to “F Troop”, be thankful you’re younger than some of us)!

gianandrea-150.jpgGianandrea Facchini

Gianandrea, one of our Italian bloggers, runs the Bizandbuzz blog (great name!), which touches on a wide range of marketing topics – bringing, of course, a European flair to the exercise! He recently launched a new venture called Buzz Detector, described thusly – Buzz Detector is the first service company with a dream: to become a place where ideas and projects are nurtured by passion. I like this little self-description on the site: he worked in advertising and media agencies  since 1990 and then declared his independence day in May 2006 (well, you preceded me by a month on that front, G!)

He’s been blogging since 2006, and is the only contributor from Italy to the Age of Conversation book.

Another Italian I cannot wait to meet at the event, Valeria Maltoni,  mentions her comrade Gianandrea in this post. By and large, Italian folks know how to socialize, so it will be a blast to welcome Gianandrea at the Social!

jasonfalls-150.jpgJason Falls

As of this writing, Jason is looking forward to another social event (SXSW), because he feels that networking is such a great part of his effectiveness. His blog is called Social Media Explorer – it’s not too tough to figure out what he writes about, is it? Here, in this post, he talks about an interesting venture – Kentucky’s Rupp Arena has a blog run by an intern, who also Twitters – apparently, this social media presence by a facility truly rocks!

Here are some Flickr pix of Jason.

This bio page gives a great overview of Jason, who does his marketing/PR/blogging work out of the delightful state of Kentucky. The agency he works with is heavy into the spirits industry (esp. Maker’s Mark), so at the Social, he’s going to be the go-to guy for bar advice!

anna-farmery-150.jpgAnna Farmery

Anna writes at The Engaging Brand (another great name!) blog, which will have been occupying its spot in the blogosphere for just about a year when we gather for the Social. Anna is a business coach and speaker, and this bio page gives a very full description of all things Anna.

This extract is probably the best summary:

The Engaging Brand works with both companies and individuals on various areas of engagement

  • How social media can boost your bottom line
  • How to attract and retain talent
  • How to develop the leadership capability within your company
  • How to create a strategy that both delivers results and engages the audience

Anna is popular speaker on areas such as social media, personal and employer branding, and leadership. She is an energetic speaker, recently described as “a ball of energy and crammed pack of ideas” Anna lives and breathes Web 2.0.

Facebook? Of course. LinkedIn? Naturally. Anna will be coming to Socialize all the way from the U.K., so she will contribute to the happy cacophony of delightful accents as we mingle. And, OK, I give up – where is that background in your picture, Anna??

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled above)

Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

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