Blogger Socialites: Dagrosa, Debasieux, DeWitt, Dickman, Dunay

We’re slowly crawling through the alphabetical list of marketing bloggers who will be attending the inaugural Blogger Social (April 4-6, NYC) – today, it’s the “D” list.

terry-dagrosa.jpgTerry Dagrosa

When I first surfed over to Terry’s blog, I did a double take and assumed that I must have stray-clicked. Nope. Her blog really is called Seduction Meals, and it really is “about food + romance and the premise that everyone should learn to master one dish that is their signature dish—a Seduction Meal, to enchant and captivate that special someone in your life…”

Fact is, there are some fabulous recipes here, accompanied by some very tasty graphics! This blog can be quite seductive if you have any appreciation for fine dining (how I wish I could indulge my gastronomic appreciations without consequences!!) Here are some neat Valentine’s Day stories.

As best I can tell, Terry works at BehaviorDesign in NYC. Here is her LinkedIn profile.

You may gain a pound or two just visiting Terry’s site. Can we hire her to cater the Social??

luc-d-150.jpgLuc Debaisieux

Luc has given his blog one of my favorite names in our corner of the blogosphere: Mindblob. Of late, Luc hasn’t been updating that regularly, but when he does, you’re usually in for a great graphic or two. Most of his focus is on social media and advertising.

mindblob.jpgAlso, Luc has a great graphical avatar!

Luc works for JWT and lives in Belgium. I’ve been looking forward to meeting him ever since he started making encouraging comments on my blog many months ago. Luc also worked with Mark Goren on the great Blogger Social collage. Here’s Luc on LinkedIn. Looking forward to seeing this talented Belgian here in greater NYC!

gdewitt-150.jpgGene DeWitt

Gene runs DeWitt Media Strategies – he helps clients develop optimal media investment approaches. And so, his blog focuses on various media issues, including broadcast TV, blogging, and more.

Gene’s a NYC guy, located right at Rockefeller Plaza. Here is his bio, including a list of the many impressive companies he’s advised.

mdickman_150.jpgMatt Dickman

How to summarize Matt? Here are the words that immediately come to mind: prolific-smart-social media-blogging-geek. If you want to surf on the leading edge of the social media world, put Techno//Marketer (the name of Matt’s blog) at the very top of your bookmarks.

Matt podcasts, vidcasts, Twitters, Flickrs, Slideshares – he is a true marketing and technology guru. One of the things I like about Matt is that he just jumps right in and does this stuff – if he’s going to investigate some new gizmo, you’re going to see it on the blog. Here is a link to his personal site, which I just found for the first time, with links to some of his (very nice) photography work.

But he’s more than just a social media geek. Matt has the mind of a marketer, and his posts are meaty. He recently took on a new role as Director, Digital Marketing for Fleishman-Hillard (here’s the full LinkedIn profile), so he is now more deeply involved in the PR world. Like many of us gathering at the Social, Matt has strong feeling about new approaches – this little post sums it up succinctly. Matt’s a true networker, and I can’t wait to finally meet him in early April!

paul_dunay.jpgPaul Dunay

Here is how Paul describes himself on his blog (called Buzz Marketing for Technology): Paul Dunay has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. Paul currently is a Director of Global Field and Interactive Marketing for BearingPoint. Dunay holds an Executive Education degree from MIT in Strategy and Innovation and a Bachelor of Science degree in marketing and computer science from Ithaca College. The postings on this site are my own and don’t necessarily represent BearingPoint’s positions, strategies or opinions.

Here’s the money quote from a recent post of Paul’s, entitled “There is no ‘Campaign’ in Social Media: The bottom line: If you want to go Social, it takes time, content and a strategy to measure success (read the whole article – well worth your 2 minutes).

Doing a little Google background, I found this Wikio page with a bunch of links regarding Paul, who appears to be very active in podcasting. Paul also has an eponymous URL, with a nice, neat presentation of all things Paul Dunay (including articles, social media platform entries like LinkedIn, etc.) Paul is well-published and has a boatload of marketing experience – he will add a lot to the discussions at the Social!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled above)

Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger Socialites: Collier, Colt

Are you one of the conversational visionaries who will be attending the inaugural Blogger Social (April 4-6, NYC)? Well, you’ll be in great company. Today, just a couple profiles – Mack “25” Collier and Saul Colt.

mack-collier-150.jpgMack Collier

Mack is the orginator and maintainer of the Viral Garden’s Top 25 Marketing blogs, a weekly scorecard of which blogs are getting the most traffic. I confess to a bit of “25 envy,” but since I’m not really a full-time marketer and mega-prolific blogger – hey, I have to settle for re-runs of “24”!

On his blog bio, we find the following: Mack Collier is a social media consultant, and author of The Viral Garden, a blog focusing on marketing and social media. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix. Mack is a requested speaker and has advised companies of all sizes on their social media strategies, from small businesses and startups, to companies as large as Dell and Nettwerk Music. And you can see on the sidebar all the places where Mack will speak next, including SXSW and more.

Much of Mack’s blog focuses on…well, blogging, so it’s a great hub for all things blogging/social media. If you want some Mack on Facebook or LinkedIn, you can view him there. Here’s a quick interview of him also, using the title “Social Media Consultant” (I like that!) We look forward to seeing him here in the great Northeast!

saulcolt-150.jpgSaul Colt

Saul is one of those mousy, unassuming, quiet types – a happy-to-be-in-the-background humble native of Toronto. Painfully shy about his inadequacies, he nonetheless describes himself as the Smartest Man in the World on the masthead of his blog, followed by this description: Saul Colt is in all of us…..he inspires great things from people of all walks of life including people in correctional facilities. Called a Marketing Genius by many, Saul Colt is a modest man who just happens to be the Smartest Man in the World and quite possibly your guilty pleasure!

Hmmm…definitely a marketer!

Saul’s posts are all over the map, with a very personal and informal touch, which makes for entertaining reading. Saul works at FreshBooks, an online invoicing and time tracking service for freelancers and service providers – sounds quite interesting, actually. His LinkedIn profile gives his title there as Head of Magic – that’s a first! Sounds like his co-workers enjoy him as well. Saul will be a fun addition to our April gathering!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled above)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay
Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger Socialites: The “Master” post

bloggersocial.jpgI’ve had a request to provide a single link to the Blogger Socialite series of posts – this is it!

The series is now complete – whew! There is a shorter, “official” set of bios (suitable for easy printing) here – the “bootleg” Blogger Socialite set will also be in print-able format shortly (thanks, Jennifer Berk!)

So, here we go…

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled here)

Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green (these five are profiled here)

Vahe Habeshian
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard (these six are profiled here)

Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera (these five are profiled here)

Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Valeria Maltoni (these five are profiled here)

Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan (these five are profiled here)

Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt (these four are profiled here)

Rita Perea
David Polinchock
Marilyn Pratt (these three are profiled here)

Jane Quigley
Arun Rajagopal
Connie Reece
David Reich (these four are profiled here)

Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg (these six are profiled here)

Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera (these four are profiled here)

Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad (these four are profiled here)

Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall (these four are profiled here)

Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff (these four are profiled here)

Blogger Socialites: Bloomberg, Brunelle, Chatfield, Clifford

A whole bunch of collaborative bloggers will be attending the inaugural Blogger Social (April 4-6, NYC), and to try to help us get to know one another a bit before we get there, I’m trying to sketch out some quick profiles of each registrant. Today, we have some serious variety in the B’s and C’s!

toby-diva-150.jpgToby Bloomberg

The Marketing Diva. That’s Toby. And if you haven’t met her yet, you’re in for a treat! I had the privilege of sipping some Cabernet with Toby and a handful of other bloggers some months back in Manhattan, and it was a delight to meet the diva behind Diva Marketing Blog. There are some geographical concentrations of marketing bloggers here in the U.S. (NYC area, Chicago area, Iowa), but Toby (originally from Boston) flies the Southeastern contingent flag from metro Atlanta.

Toby has been blogging since 2004, so she is a true blogging veteran. Here are some of her reflections, asking where all those early business bloggers are? Her posts are varied, but always thoughtful. She posts on women’s issues, but in her words, “Although “Diva” is definitely a woman’s thing, “Divo” men are most kindly welcome!” You go to some bloggers for a quick snack. When you want a complete dinner, you visit the Diva.

Toby heads up the eponymous Bloomberg Marketing, where social media is blended with marketing strategy. More on Toby? Check LinkedIn. And here is an interview with Toby from last year (printed, or link to the podcast). We look forward to welcoming Toby back to the Northeast!

tim-brunelle-150.jpgTim Brunelle

With a title like Useful Lunacy, you have to figure that Tim’s blog is going to be intriguing. And his blog is an interesting mix of posts focusing on creativity, advertising, music (Tim’s a drummer, with a degree in jazz). He teaches for MCAD (Minneapolis College of Art and Design, which I’d never heard of before), and some of his posts are directed at his students in their creative pursuits. From Minnesota, he is playing a foundational role in the launch of a new agency, Hello Viking.

Here is Tim’s full resume. And LinkedIn, of course. He did a bunch of work on the VW account (Drivers Wanted).

I have a feeling that conversations with Tim in April will be wide-ranging and fascinating!

katie-chatfield-150.jpgKatie Chatfield

I couldn’t come up with a better summary for Katie that what she wrote on her amusingly-named “Get Shouty” Blog:

    What’s going on here?This blog is a celebration of: being passionately wrong; being fearlessly right; allowing authenticity to shine; the fold over funny; and, above all, the power of not taking yourself too seriously.By day I’m the digital director of the communications strategy company bellamyhayden.In all the moments in between I try to feed my insatiable curiosity about everything and not get too shouty about it all.All my friends and colleagues lives are much quieter now that I have this blog. They thank you for giving me attention, as the incidence of ’hey, did you know….” has significantly reduced in the year that I have been publishing. Sometimes they do wonder about my imaginary friends though….

    Please comment, feel free to disagree, and please don’t mistake passion for conviction- I’m usually trying to argue something out with myself – you are most welcome to join in.

The “posts of Chatfield” tend to be punchy, high impact, and often fun (here’s a striking sample). Tasty marketing nuggets here, that often defy easy categorization.

This digital evangelist from the land down under is coming a long way for the Social! Here is her LinkedIn profile, and we definitely need a better-resolution picture of this blogger – we’ll get it done in April!

director-tom-150.jpgThomas Clifford

I’ve come to really appreciate “Director Tom,” with whom I had a wonderful visit back in December in Connecticut. Tom is a prolific blogger and participant in various social media platforms. He is all about creativity, conversation, marketing, and especially film.

Tom produces corporate videos with Moving Pictures, a central Connecticut firm. Tom has quite an interesting background…as with Tim Brunelle (above), Tom started out in music before finding his creative niche in film and marketing. I wonder if we might be able to arrange an impromptu jam session at the Social?

Tom is very active on LinkedIn, using the Question/Answer forum effectively to increase his visibility. Want to know more about using digital media to tell your story? Then head on over to the Director Tom blog and drink it in. Can’t want to see Tom again in April!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled above)

Mack Collier
Saul Colt
Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay
Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger Socialites: Berk, Berkowitz, Bhargava, Bird

In the lead-up to this year’s Blogger Social (April 4-6, NYC), I’m attempting to gather brief “snapshots” of all the 75-odd registered bloggers. For this post, we’ll introduce Jennifer Berk, Rohit Bhargava, and Susan Bird.

jennifer-berk.jpgJennifer Berk

Jennifer describes herself on her blog this way: My name is Jennifer Berk, and I’m an alum of MIT (math/computer science, minor in economics) currently working for Amplify Public Affairs in Washington, DC, as an Internet Strategist…whatever my job title, my goal is use technology to improve communication, both between members of my team and between my clients and their audiences.

She has provided a more extensive page of her background and interests, which includes rock-climbing (back in the day, I used to enjoy rappelling myself). Her blog will be a year old by the time we reach the Blogger Social – while not updated very often, it does have the very interesting title of Information Squid!

LinkedIn has more Jennifer info (as does Twitter and Facebook)

david-berkowitz-150.jpgDavid Berkowitz

Inside the Marketers Studio is David’s blog, and it can best be described as “meaty.” This guy thinks. I particularly enjoyed his caveat-laced review of Joseph Jaffe’s recent book – it was all caveats! There is good variety in David’s writing, and a nice personal tone as well.

His self description is this: David Berkowitz is Director of Emerging Media & Client Strategy for 360i, the search-centric digital marketing agency. He helps 360i’s leading brands in media & entertainment, retail, and other verticals leverage marketing opportunities at the nexus of search engine marketing and social media. Additionally, every Tuesday, he pens the Search Insider column for MediaPost, with over 175 articles published to date.

Then his bio rattles on about his various other contributions and honors, but ends with a great money quote:

He’s just getting warmed up. Love it!

David is recently married, and if you want a pictorial overview of his life, there it is on Flickr! You can also find him on LinkedIn and Twitter.
rohit_150px.jpgRohit Bhargava

Rohit’s Influential Marketing Blog has the subtitle, Reflections on creating compelling, marketing, advertising, and PR strategy. The site is a cornucopia of social media commentary and advertising stuff – you could immerse yourself here and not come up for air for a long time! I enjoyed his thoughts on Scott Adams and the Dilbert blog – how the blog wasn’t meeting Adams’ expectations.

rohit-book_thumbnail.gifHe is a Senior VP of Digital Strategy and Marketing at Ogilvy. Like Jennifer Berk (above), Rohit is from the Washington DC area.

Rohit has a book coming out this spring, entitled Personality not Included. Will it be available in time for book signings at the Blogger Social?

Rohit can be found on Facebook and LinkedIn as well.

susan_bird.jpgSusan Bird

Susan is a born communicator – though I’ve never met here, I’ve appreciated how regularly she “pings” via e-mail, so I look forward to finally getting eye-to-eye at the Social. Her ever-updated blog, Smart Talk on Conversation, is, not surprisingly, all about conversation and the use of words. The layout of the blog is quite pleasant, visually. This recent post on changing words by altering one letter is quite amusing!

Here is someone who really likes Susan’s conversation tools (available on her website). I hope she brings some samples to the Blogger Social…

This overview page has a lot more “birdsong” (Sorry, Susan, couldn’t resist) – she does a lot of corporate speaking engagements/workshops (note to Susan – anything for pharma??). Here’s a bit on her company, Wf360. You can even hear Susan as she did a radio broadcast on the topic I is for Intercourse: The ABCs of Authentic Conversation for Companies. Looking forward to conversations in April!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled above)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford
Mack Collier
Saul Colt
Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay
Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Pharma Web Branding, Part 10 – Merck

Perusing through the home page design of major pharma companies, today I arrived at Merck.com. First impression – visual overload! Lots of links and sections, not much white space, and the overall sense that it was going to be serious “work” to find what I needed here – or even to know what it is I need.

merck-home-sm.jpg

Of course, that’s a common problem with these big corporate sites, but the compulsion to toss everything into an up-front visual salad is, in my opinion, a fundamental mistake in interface design. Initial impression matters, and in the first few seconds, I, as a visitor, should somehow gain a connection to the company. Here, I just feel overwhelmed.

Merck does open up with a theme “Where patients come first”, which is actually better than some of the taglines that I’ve seen on other sites. However, there is a visual discrepancy that is just wrong – the most prominent graphic panel, top/center, has the headline “How patients come first at Merck” – but then the accompanying graphic is of healthcare professionals! If you’re going to talk about patients, reinforce that message with a visual focused on patients! (note: when you first come on the site, the panel is a little slide show making a few different points – reasonably effective, but the graphic above is where it “lands”)

As with the AstraZeneca site reviewed last time, this site is artificially constrained to accommodate least-common-denominator small-resolution screens. Sigh. The inevitable crowding effect, and the smallish font size, make the experience less pleasing.

Once you get past the home page and start navigating through the site, it’s pretty much big-pharma-info-overload-as-usual – tons of links, sections, and details, with navigation elements at the top, bottom, left, and right. That’s a lot of choices to make!

What distinguishes Merck? From this site, I simply don’t know. Yes, a website exists partially as in information repository. But, at the very top-level, it should immediately tell me about the company – make me feel something important. There should be a single, distinguishing message. I don’t see it here.

Prior website reviews, from my (pharma-oriented) Impactiviti blog:

Wyeth

GSK

Pfizer

J&J

Novartis

Sanofi-Aventis

Abbott

BMS

AstraZeneca

Do you ooVoo??

I was hit with a flurry of invitations in the last two weeks to “ooVoo” – which I resisted initially, as I sometimes feel overloaded with all the new collaborative/on-line toys.

Then I got a more personalized invite from one of my favorite local bloggers, C.B. Whittemore. And it hit me – a free service to enable on-line video conferencing – including free calls and chat? And even though C.B. is only 25 minutes away, how fun would it be to just have a quick on-line talk including live video feed?

steve-w-oovoo.jpgSo I bought a webcam (Logitech Pro 9000 – pretty sweet, includes audio), downloaded ooVoo, and voila! – instant ooVooing.

Just finished up a quick session with Cam Beck (who types faster than I talk), and I see that a number of other bloggers have already begun ooVooing. But I’m thinking about more than just social fun – now that video uploads are so simple, how am I going to employ this for business?

What are some of your ideas?

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