We’re slowly crawling through the alphabetical list of marketing bloggers who will be attending the inaugural Blogger Social (April 4-6, NYC) – today, it’s the “D” list.
Terry Dagrosa
When I first surfed over to Terry’s blog, I did a double take and assumed that I must have stray-clicked. Nope. Her blog really is called Seduction Meals, [...]
Archive for February, 2008
Pharma Web Branding, Part 10 – Merck
Posted in Branding, Healthcare, Marketing, Pharmaceutical, Technology, Web, tagged merck on February 22, 2008 | Leave a Comment »
Perusing through the home page design of major pharma companies, today I arrived at Merck.com. First impression – visual overload! Lots of links and sections, not much white space, and the overall sense that it was going to be serious “work” to find what I needed here – or even to know what it is [...]
Do you ooVoo??
Posted in Blogging, Business, Networking, Video, tagged oovoo on February 22, 2008 | 2 Comments »
I was hit with a flurry of invitations in the last two weeks to “ooVoo” – which I resisted initially, as I sometimes feel overloaded with all the new collaborative/on-line toys.
Then I got a more personalized invite from one of my favorite local bloggers, C.B. Whittemore. And it hit me – a free service to [...]
Taking the iPhone plunge
Posted in Technology, The Good, tagged apple, iPhone on February 20, 2008 | Leave a Comment »
OK, I finally did it.
Tired of a cell phone that wasn’t a great performer, and wanting to consolidate a number of functions (contacts, calendar, e-mail, music, etc.) into one device, I decided to shed the old technology garments and jump into a stylish new Apple iPhone.
I figured it was going to take a number of [...]
Straight from the Diva: Building Business Relationships
Posted in Blogging, Business, Collaboration on February 14, 2008 | 1 Comment »
Just in time for Valentine’s Day, an interesting post by the Marketing Diva herself, Toby Bloomberg, who consolidated the thoughts of 62 bloggers on how to build effective client/vendor/partner relationships.
Good stuff here! Thanks, Toby!
Branding a Department
Posted in Branding, Marketing on February 12, 2008 | 4 Comments »
Everyone understands the need to brand a product…well, not everyone. Some companies do a great job of branding deliberately, others succeed almost by accident.
Nonetheless, all of us – every person, company or product – has a brand. That is, an image and a feeling that occupies the mind of people who have encountered us. [...]
Pharma Web Branding, Part 9 – AstraZeneca
Posted in Advertising, Branding, Healthcare, Marketing, Pharmaceutical, Web, tagged AstraZeneca, Pharmaceutical on February 11, 2008 | Leave a Comment »
This week, it’s time to review AstraZeneca’s home page, in my occasional forays into critiquing the websites of pharmaceutical companies. I don’t do exhaustive site reviews here; just high-level impressions of the home page and the overall navigation design.
When you type www.astrazeneca.com into your browser, you arrive at the home page of the AZ International [...]
Steve’s Sticky Stuff 2_11
Posted in Advertising, Fun, Video, Web on February 11, 2008 | Leave a Comment »
How would you react if you walked into Grand Central Station and saw hundreds of people “frozen in time”? Probably a lot like this (video).Admit it – you’ve always wanted to do something like this.
Making holographs in minutes – if you groove on interesting technology, you’ll enjoy this.
Extreme hail pictures. Cars don’t stand a chance [...]
Steve’s Sticky Stuff 2_2
Posted in Fun on February 2, 2008 | Leave a Comment »
Got stuck in Chicago this past week (weather delays). But, I’m glad we weren’t trying to take off or land from here!Another new free web-based tool – this time, an on-line virtual classroom (WiziQ)
A t-shirt for those of us beginning to feel the encroachments of advancing age.
Pharma Web Branding, Part 8 – BMS
Posted in Advertising, Marketing, tagged BMS, bristol myers squibb on February 2, 2008 | Leave a Comment »
It had been a long time since I’d gone on Bristol-Myers’ site. So it was a pleasant surprise when, a few moments after typing www.bms.com into my browser, an interesting voice began speaking to me.
BMS features a patient story front-and-center – but not merely a picture with words. A video kicked right off and, in [...]
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Steve Woodruff
Pharma Marketing/Training Consultant who writes about branding, marketing, social media, and other stuff.Connect with Steve Woodruff
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