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Archive for November, 2007

Curious George re-surfaces!

Posted in Age of Conversation, Blogging, Curious George, Marketing, tagged on November 19, 2007 | 3 Comments »

I was beginning to wonder where our intrepid traveler, Curious George (Age of Conversation mascot), had gone. Did he suffer memory loss from all the martinis in Manhattan, ending up in an alleyway in Queens? Was he abducted by alien bloggers? Did he simply return to the man in the Yellow Hat, convinced that a [...]

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I’m Dreaming of a White…Thanksgiving?

Posted in Relax, tagged , , on November 19, 2007 | Leave a Comment »

A mid-November surprise, before many of the leaves have come down.

Sure is beautiful, if ultimately ephemeral – probably won’t last through the day.

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So…What’s New with BrandingWire?

Posted in BrandingWire, tagged , , , on November 14, 2007 | Leave a Comment »

What if you could go to a site where great marketing ideas meet real-life challenges?
And everyone can participate and contribute?
Check out the evolution of the BrandingWire project…

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Steve’s Sticky Stuff 11_9

Posted in Fun, Quickies, Relax, tagged , , on November 9, 2007 | Leave a Comment »

Do you ever feel like you’re pulling too much weight? You’re not alone…It’s not out yet, but looks like an interesting new web application…JotSpace, a free on-line whiteboard.
Just for fun, let this site load, and watch the action.
Cassini takes a phenomenal shot from behind Saturn (extremely high res). Yes, that little dot behind the [...]

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Making a Powrful Frist Impresion

Posted in Marketing, tagged , on November 8, 2007 | 3 Comments »

Words matter.
Many times, the first…sometimes only…impression someone will have of you and your company is a set of written words.
That’s why proofreeding is vital. And spelchecking.
I just visited the brand spanking new blog of a professional coach. One with a EdD after her name. And the headline of one of the blog posts included the [...]

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Good Tagline. Bad Tagline.

Posted in Branding, Marketing, tagged , on November 6, 2007 | Leave a Comment »

From the Small Business Branding blog, my most recent article, on tagline parallelism…

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Marketing that Leaves a Bad Taste in your Mouth – on Purpose!

Posted in Advertising, Healthcare, Marketing, tagged , , , , , on November 5, 2007 | Leave a Comment »

An interesting article from the Wall Street Journal today, about how to market foul-tasting medicine:
Foul Taste Is Part of the Cure
Cough-Syrup Spots
Tout ‘Awful’ Flavor
Of Novartis Product
By JEANNE WHALEN
November 5, 2007; Page B4
When drug makers come out with new cough medicines, they typically tout characteristics such as extra strength or improved flavor. But when Novartis starts [...]

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