A Turkey of a Newspaper Ad

Reading the Wall Street Journal this morning, I caught a glimpse of an ad that caused me to do a serious double-take - well nigh unto whiplash (OK, a bit of a dramatization there…)

I could not believe the juxtaposition that I saw:

Only upon careful reading could one figure out that the division of Microsoft located in the country of Turkey was boasting about the corporate investment in that land.

I guess it got my attention, but by and large, I would not advise companies to associate a word like “turkey” with their image or their offerings.

Note to McDonald’s – if you make a big investment in Greece…

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