Posted in Humor, Video on July 28, 2007 | 3 Comments »
For your amusement, two very funny videos:
You know the voices. You’re sitting down in the movie theatre, and the “voiceover” guy is narrating the previews. What would happen if 5 of them got together for a limo ride?
And, one of the best trick football plays ever. “Coach, this isn’t our ball!!”
[...]
Posted in Articles, Branding on July 27, 2007 | Leave a Comment »
Business Week has a mega-series of articles on-line about the best brands worldwide.
Go there!
Posted in Graphics, Reviews, Web on July 26, 2007 | Leave a Comment »
I’ve been using free on-line image editing tools for months now, and love them. Of late, I tended to use PXN8 most, but after reading a glowing column by Walter Mossberg in the Wall Street Journal today, I decided to revisit Picnik.
In a word: Wow!
I glanced at Picnik when it was a brand new beta [...]
Posted in Age of Conversation, Collaboration, Writing on July 26, 2007 | 2 Comments »
Seems to be the going thing these days for AOC authors to “strut their reading stuff” publicly on blogs and on Flickr. Although Sean over @ Craphammer has done us all one better with the worldwide premiere AOC video (and it’s a gem!)
So, with minor reservations, I’ll join the club. You see, I only ordered [...]
Posted in Inspiration on July 26, 2007 | Leave a Comment »
Is this marketing?
Nope.
Branding?
Nope.
Just a very cool story about a life changed by medical technology.
Posted in Advertising on July 24, 2007 | Leave a Comment »
Somebody thinks that ads can be boiled down to 12 basic types.
Somebody posted a nice article/”slide show” on Slate to illustrate.
I was going to write a post about this, but…
Somebody (Gareth Kay) beat me to it.
No sense wasting virtual ink. Gareth’s post nails it…so go there!
Posted in Personal, Photo on July 21, 2007 | Leave a Comment »
Long Beach Island, NJ, July 19th, 2007
Posted in Age of Conversation, Blogging, Collaboration, Networking, Reviews, Writing on July 17, 2007 | 8 Comments »
This is the second installment of a “review” of the just-released Age of Conversation e-book – actually, just a taste of what each author has written, to make the case why you should buy the book!
This post will show the entries for those authors with last names from E to J.
So what is the “value [...]
Posted in Age of Conversation, Blogging, Collaboration, Networking, Reviews, Writing on July 17, 2007 | 13 Comments »
I was planning to write a review of the just-released Age of Conversation e-book, trying to extract the main points of emphasis, and the major themes running throughout the entries of 100+ authors.
Then I thought…who needs to hear my thoughts? Just give a taste of what each author has written, and the case will be [...]
Posted in Graphics, Photo, Quickies on July 14, 2007 | Leave a Comment »
Wow. Very cool photos of glasses shattering, and the effect on liquids inside. Shatteringly good!
Posted in Customer service, Quickies, Quotation on July 11, 2007 | Leave a Comment »
Pretend that every single person you meet has a sign around his or her neck that says, “Make me feel important.”
- Mary Kay Ash, founder, Mary Kay Cosmetics
(hat tip: AdvaMed SmartBrief newsletter)
Posted in Branding, Companies, Healthcare, Logos, Naming, Taglines, The Bad on July 10, 2007 | 7 Comments »
I noticed a big advertisement today in the Wall Street Journal for Covidien, the medical device company recently spun off from its former Tyco Healthcare identity.
I think it was good to separate Covidien from Tyco (which had a number of unrelated businesses under its umbrella), and the name Covidien, if not all that inspired and [...]
Posted in Humor on July 10, 2007 | 1 Comment »
WordPress allows me to see what search terms people use to get to my blog.
Here’s what somebody was searching on yesterday, which got them to StickyFigure:
How to throw up instantly
Some of these search results are quite amusing…or are they enlightening? I’ll let you be the judge!
Posted in Branding, BrandingWire, Marketing, Web on July 9, 2007 | 9 Comments »
The BrandingWire challenge for this month is an exercise in “place branding” – in this case, the town of Estes Park, Colorado. We are operating from a 2-page branding brief prepared by one of the BrandingWire posse (thanks, Martin!) with some additions by the Estes Park Communications manager.
There are many questions that I would ask [...]
Posted in Blogging, Branding, BrandingWire, Collaboration on July 7, 2007 | Leave a Comment »
Specifically, a vacation destination in Colorado?
Join the BrandingWire team on Monday to see how they (we) take on the challenge of branding Estes Park, Colorado! For a sneak peak – a backgrounder on the town and the branding challenge – click here.
This second BrandingWire collaborative posting goes up “live” on Monday afternoon!
And feel free to [...]
Posted in Branding, Companies, Reviews, Web on July 7, 2007 | Leave a Comment »
A visit to Novartis.com is relatively pleasant, visually, from an initial impression point of view. Decent use of white space. Nice color palette (although I am not sure how the mocha color fits in with standard Novartis branding). Information and graphics presented in a way that is not overwhelming. This site, at least, does not [...]
Posted in Personal on July 6, 2007 | 7 Comments »
David Reich just tagged me on a blogging meme going around, whereby I’m to share 8 random things about myself, and then tag others to do the same.
I will confess that I always have mixed feelings about these things – they remind me of chain letters. However, since so many of us bloggers have little [...]
Posted in Branding, Coffee, Reviews on July 6, 2007 | Leave a Comment »
Knowing how much I enjoy trying different coffees, and following up on the recent BrandingWire project focusing on marketing coffee, my wife ordered a batch of Boca Java coffees for Father’s Day. They have recently begun advertising heavily in our area and I know she just wanted an excuse to order some. I didn’t protest!
She [...]
Posted in Articles, Branding, Naming on July 4, 2007 | Leave a Comment »
From the Conference Board, via Igor International.
Posted in Advertising, Branding on July 3, 2007 | 3 Comments »
From a post I authored on the Small Business Branding blog:
How such a brand identity threat level chart might look for an I.T. company looking to express its differentiating message:
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