June 1, 2007 1 Comment
I was scanning through new branding posts this morning, and in my RSS reader, as it turned out, these two new posts came up one after another. Quite a juxtaposition:
I’m not getting in the middle of this one! In fact, I’m not even going to call a group meeting to brainstorm the “right” approach (which is part of the fun of working with so many bloggers – we can have some amazingly diverse perspectives!)
When it comes to brainstorming in a virtual environment, I prefer a “pulsed iterative” approach (neologism!). That is, you start with something, put it out to others to comment on/react to/tweak, then put out an improved version or concept. One reason is that for many, it is hard to get creative until dealing with something tangible – some of us can create out of whole cloth, but others prefer to react to an existing “something.” And there can be an efficiency to it – as long as everyone is willing to participate, and there are clear milestones.
What are your thoughts on the value of brainstorming? On the best processes?
(image credit: Flickr)