Some Great Branding Posts this Morning
May 31, 2007 1 Comment
Head on over to John Moore’s Brand Autopsy site for a very interesting article, with links, about Wal-Mart’s perceived brand difficulties (from a “leaked” brand positioning report).
Then, from Mike Wagner’s Own Your Brand, a striking tale about how one broken brand promise can have very immediate, negative, multiplied consequences.
Steve, thanks for including my $30,000 toothbrush post!
Encouraging to be part of the conversation here at StickyFigure.
Keep creating,
Mike