A Weird Weekend Marketing Challenge
May 17, 2007 3 Comments
What is it?
How would you brand it?
Then, how would you market it?
Let your imagination fly in the Comments!
(from the What is It? blog)
3 Responses to A Weird Weekend Marketing Challenge
Steve Woodruff, Connection Agent
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It’s a pepper grinder.
I’d brand it as a unique novelty item. Each grinder is handmade so they all have individual touches. They take three weeks to make and must be pre-purchased with custom information about the customer, like their favorite baseball team and their favorite childhood memory.
I’d market it by outfitting a few, select restaurants in dense cities. The chosen restaurants would be places known for their odd blend of kitschy-ness and classiness. No chain restaurants. Then I’d get some foodie bloggers to write about the grinders…
It’s a fire hydrant attachment that turns a powerful stream into a pleasant shower.
I’d brand it as a device that turns city streets into small town sprinklers.
I’d market it in the the big cities as a customer/citizen relations tool – one tiny way that a big city can show it cares about its smallest residents.
OK, here’s the truth:
http://pzphotosan14.blogspot.com/