Benefits of Blogging: Networking
April 7, 2007 2 Comments
I’ve been carrying on an e-conversation with Becky Carroll, the author of the excellent Customers Rock! blog, and Principal of the Petra Consulting Group. We first stumbled across each other due to a posting on wine, which touched on a mutual area of interest.
Since both of our blogs and businesses focus on marketing issues (wine being an enjoyable, but revenue-draining hobby!), we found a lot of other common interests. This demonstrated the power of the “new neighborhood,” in which we can create our own communities based on shared interests, without respect to geographical boundaries (Becky is on the opposite coast) – the backyard fences are very low in this hyper-connected age.
Then came a client phone call, in which a particular potential project suddenly started to sound like it could be a Petra/StickyFigure thing. We’ll see where it goes, but it gave the impetus to actually talk voice-to-voice with Becky and start collaborating in more than a “general interest” way.
I had a similar experience with my friend Jane Chin – back and forth electronically, then finally meeting, and hopefully this will lead to some expanded business opportunities.
I expect that a lot more business is going to happen this way for small companies/solo entrepreneurs/consultants. A web of expertise, each providing expertise and services as needed, all opening up new opportunities for one another in an atmosphere of informality and good will.
I’ve seen some recent posts about face-to-face meetings among bloggers who found each other and established relationships on-line, then finally organized get-togethers to further the networking and start connecting live faces to electronic identities. A great trend, which will only accelerate the benefits!