Brand Memories - the bad kind

Yesterday, I brushed past a couple of brands that continue to grate on my nerves.

- Parked in the parking lot at the gym were two UPS trucks, one still old-style, the other with the new branding. Grrrr!

- Then, in the Wall Street Journal, an ad from TIAA-CREF, who should be nominated for the Fatal Four brand bracket.

- Actually…I may as well thrown in a canceled appointment at Sanofi-Aventis, for good measure!

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