Managing a P.R. disaster

JetBlue hit some serious turbulence with its recent stranded passenger fiasco. But the company that created so much good will and word-of-mouth success learned the best two words to use when you’ve stumbled – I’m sorry.

Something Seth Godin also rightly emphasizes. See post here. And, in a related but broader theme, taking responsibility isn’t a bad practice either.

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

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