How not to succeed in a call to action

I was working out on an elliptical machine a few days back, and saw an ad the defied comprehension. DirecTV was advertising for new employees – they showed clips of lots of happy DirectTVites in their various roles, and then had a call for action to go to their website to apply for jobs.

OK, so far so good. Then the announcer, voicing over an array of screen shots, was explaining the 4-step series of menus on the website in order to find the spot where you apply! HELLLLOOOO! You’re running this 60-second ad, and then walking through a series of very particular mouse clicks to show people how to act?? Are you kidding me – someone is supposed to REMEMBER all that?

If you’re going to drive people to a website through some kind of promotional campaign, put a link directly on the home page! “We-re hiring! – did you see our ad on TV? Apply HERE!”

Perhaps the company should be renamed InDirectTV!

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

One Response to How not to succeed in a call to action

  1. He he… what an irony. People have forgotten the K.I.S.S. rule.

    I liked your call to action in the post ;-)

    farrukh

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