Archive for February, 2007
How to create a difficult “user interface”
Posted in Humor, Quickies, The Bad on February 27, 2007 | Leave a Comment »
You can Havidol!
Posted in Advertising, Humor, Marketing, Quickies on February 21, 2007 | Leave a Comment »
Are you suffering from Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD)? Some people actually think they are…and now there’s new treatment – Havidol!
Great spoof on a fake drug and condition, dreamed up by Australian artist Justine Cooper.
The website promoting Havidol is well-done and almost convincing. I enjoyed doing something similar with some colleagues a [...]
Delighting customers
Posted in Business, Companies, Marketing, The Good on February 21, 2007 | Leave a Comment »
This blog isn’t really about customer service. But I can’t resist linking to this post, since it comes from a company that clearly believes in operating with a “customer first” set of principles. I especially enjoyed #3, about Lands End.
Also, the author has a great sense of humor, witnessed by this self-description at the end [...]
How not to write a press release
Posted in Articles, Companies, The Bad on February 17, 2007 | 1 Comment »
I saw this company news release/overview in the most recent edition of PharmaVoice (a publication which I like, by the way), and almost gagged. Clearly, this was written in Modern Geek, and the wording used is solely intended to confuse, obfuscate, and impress with indecipherable buzzwords.
I’m not impressed. And no matter how many times I [...]
Samuel Adams – a glass above?
Posted in Advertising, Branding, Companies, Marketing, The Good on February 17, 2007 | Leave a Comment »
When I saw this, I didn’t know whether to laugh, admire the brilliance – or whip out a credit card and buy.
Can’t do the latter yet, it’s not available until March.
I guess I’ll give them full credit for trying to advance the image of craft beer by creating special highbrow glassware – if you’re going [...]
Picking bad apples
Posted in Articles, Business on February 13, 2007 | 2 Comments »
Very interesting article out of the University of Washington, on the outsized negative influence of “bad apples” in the work environment.
Here’s an excerpt:
William Felps, a doctoral student at the UW Business School and the study’s lead author, was inspired to investigate how workplace conflict and citizenship can be affected by one’s co-workers after his wife [...]
A Winning Enterprise
Posted in Business, Companies, Marketing, The Good on February 10, 2007 | Leave a Comment »
Quietly, steadily, they’ve ascended to the #1 spot among car rental companies in North America. They’re privately-held, profitable, and they develop people.
It’s not a secret why – Enterprise is founded on solid principles.
Here is what they believe and practice regarding customer service (also here). I have a profound respect for companies such as Enterprise that [...]
How not to succeed in a call to action
Posted in Advertising, Companies, Quickies, The Bad on February 9, 2007 | 1 Comment »
I was working out on an elliptical machine a few days back, and saw an ad the defied comprehension. DirecTV was advertising for new employees – they showed clips of lots of happy DirectTVites in their various roles, and then had a call for action to go to their website to apply for jobs.
OK, so [...]









