Marketing disease

I see a lot of pharmaceutical marketing. Sometimes, it ain’t a pretty sight. This video is a great take-off on the tendency of pharma marketers to define (create?) new diseases to cure…

Motivational Deficiency Disorder. Lots of folks have it! You could almost believe this is the real deal!

Hat tip: Peter Rost

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

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