The T-shirt test

On a number of occasions in my writing, I’ve referenced how a brand has “got” me when I will gladly display the logo on a hat, t-shirt, mug, etc.

Seth Godin apparently uses the same metric.

It’s really pretty simple. I’ve either proud of my connection to your company and what it offers, or not. The T-shirt is my vote. What higher compliment could a company seek?

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