Posted in Humor on January 27, 2007 | Leave a Comment »
I see a lot of pharmaceutical marketing. Sometimes, it ain’t a pretty sight. This video is a great take-off on the tendency of pharma marketers to define (create?) new diseases to cure…
Motivational Deficiency Disorder. Lots of folks have it! You could almost believe this is the real deal!
Hat tip: Peter Rost
Posted in Branding, Companies, Humor, Quickies on January 20, 2007 | Leave a Comment »
Stephen Colbert explains the convoluted evolution of AT&T to….AT&T. Hysterical.
(Nuts! YouTube had to remove this video…)
Posted in Advertising, Branding, Business, Companies, Marketing, Quickies on January 20, 2007 | Leave a Comment »
Couldn’t have said it better myself. So I won’t. The chart speaks volumes.
The power of true customer service and loyalty…Starbucks has built its brand without enriching media outlets!
Hat tip: Brand Autopsy
Posted in Humor on January 13, 2007 | Leave a Comment »
Comedy Central came calling – and who could refuse?
Not Woodruff – no matter how much pressure, it was a treat to be interviewed by Stephen Colbert!
For Judy Woodruff, that is.
Oh, well…maybe next time.
Posted in Advertising, Branding, Companies, Marketing, The Good on January 13, 2007 | 1 Comment »
Brilliant.
Now this is a challenge. Take something as simple and commodity-level as a tissue (granted, Kleenex has managed to so “brand” themselves that for most of us a “tissue” IS a “kleenex”) and create a moving advertising campaign.
The Let it Out campaign is just that.
I was looking at the videos of the ads on this [...]
Posted in Impactivities, Music, Reviews on January 12, 2007 | 1 Comment »
(Impactivities are non-work-related things that I enjoy…maybe you will too!)
I first discovered Sarah Brightman while wandering in a music store in Denver one evening. I heard this astounding voice flowing out of the overhead speakers, asked a twenty-something clerk who in the world THAT was! Had never heard of Sarah Brightman, and was not familiar [...]
Posted in Branding, Marketing, Quickies on January 9, 2007 | Leave a Comment »
Good stuff from FortyMedia.
Posted in Marketing, Reviews on January 9, 2007 | Leave a Comment »
From the folks over at Marketing Sherpa, the brand-spanking new 2007 version of their Wisdom Report – 110 stories and nuggets from Sherpa readers. Free download here.
Posted in Business, Marketing, Musings on January 9, 2007 | 2 Comments »
After almost 20 years of “career” jobs (and, of course, other “get by” jobs before that), I finally ventured out on my own in the middle of 2006. I’d thought about such a move for many years, but did not feel ready – until late 2005, when it dawned on me that the ONLY way [...]
Posted in Marketing, Musings on January 9, 2007 | 3 Comments »
It was a slow-starting morning, so I gave myself an assignment as I began to head for the shower. The task: if you could write up ONE thing that is most crucial to succeeding in any endeavor, what would it be?
Before the water was turned on, the word had already surfaced. And it wasn’t one [...]
Posted in Branding, Marketing, Quickies on January 4, 2007 | 1 Comment »
Color bubble wrap – why’d it take so long?
Take the obvious and undistinguished, and find a harmless and no-cost way to spice it up.
This would be a real hoot – fill the bubbles with scented air. Then, when people pop it (you DO pop bubble wrap – admit it!), they get a bonus sensory experience [...]
Posted in Articles, Branding on January 3, 2007 | Leave a Comment »
Some interesting thoughts from Marian Salzman, as reported in the Hartford Courant.
I’ve always despised mindless attachment to a brand, simply for the sake of borrowed prestige. So maybe this is progressive evolution at work…
Posted in Advertising, Branding, Companies, Marketing, The Good on January 3, 2007 | 19 Comments »
In an attempt to distinguish itself from the many other cola-ish products out there, Dr. Pepper has recently put the spotlight on the notion that it has “23 flavors” within the mysterious murky depths of its unique liquid.
Uhhh….sure. Actually, for all these years, I thought it just had one flavor – tasted like Dr. Pepper. [...]
Posted in Quickies on January 3, 2007 | Leave a Comment »
Heard a news report this morning – yet another government “blue-ribbon panel” giving its recommendations.
Question: why aren’t there ever any orange-ribbon panels? Or brown-ribbon committees? I know, I know – blue-ribbon creates the impression in our minds (justified or not!), of high quality, stellar qualifications, select expertise, authority, etc. I guess if I was elected [...]
Posted in Branding, Quickies, Reviews on January 3, 2007 | 1 Comment »
Yesterday, the WSJ implemented their latest major re-design. They changed a lot of things – a new custom-made typeface (nice), new sections and layout, new graphics, etc.
However, one of the biggest changes is that they “narrowed” the size of the paper, as others have recently done. It is now 5 columns across, so actual page [...]
Posted in Branding, Quickies on January 1, 2007 | Leave a Comment »
On a number of occasions in my writing, I’ve referenced how a brand has “got” me when I will gladly display the logo on a hat, t-shirt, mug, etc.
Seth Godin apparently uses the same metric.
It’s really pretty simple. I’ve either proud of my connection to your company and what it offers, or not. The T-shirt [...]
Posted in Advertising, Branding, Marketing on January 1, 2007 | 4 Comments »
There is a link-building exercise currently circulating around the blogosphere, in which bloggers list other valuable blogs that might not otherwise get the exposure they deserve (and others “pay it forward” by including and expanding the list on their blog).
Glad to participate. Here are some of my favorites (some of which I discovered through this [...]
 | Meredith Gould on Are You a Kool-Aid Drinke… |
 | Cheryl Smith on Are You a Kool-Aid Drinke… |
 | Amy Fitch on Are You a Kool-Aid Drinke… |
| Meredith Gould on Shaking Things Up |
 | Dennis Urbaniak on Shaking Things Up |
