Light one up
December 4, 2006
Bristol Myers Squibb has come up with a very interesting and effective HIV awareness/fund-raising site.
Actually, BMS is donating the funds – you “light” a virtual candle on the site, and they donate a dollar. Clicking on other candles brings up personal stories about HIV.
From a web design perspective, it’s relatively easy to just throw up information on a site – and sometimes, that’s about how appealing it is! This more creative method weaves stories and corporate good will with user interaction, and a memorable metaphor, to leave a positive impression. Nicely done.