Top five biotech company logos

I can’t help looking at logos, compulsively evaluating their appeal and effectiveness. Some logos simply grab the eyeballs and emotions in a very powerful way, others make me want to…well, to be blunt, lose my lunch on the sidewalk.
Much of my work is in the pharmaceutical field, and there seems to be a dearth of [...]

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Sell by screaming??

My rational self doesn’t like this.
But my emotional side thinks it’s JUST GREAT!!!
The message in advertising is irrelevant, new research shows

So the message doesn’t matter in advertising, anywhere near as much as the emotional content? That certainly explains a lot of advertising I’ve seen. Does it also explain Howard Dean’s outburst in Iowa, along [...]

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Packaging H2O

Now, be honest – if you were around and semi-conscious 25 years ago – could you have foreseen the market for selling the most abundant substance on our planet? But now, it’s no longer good enough to have a story about some semi-exotic remote spring – no, water is a fashion statement.
Take a fascinating look [...]

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Light one up

Bristol Myers Squibb has come up with a very interesting and effective HIV awareness/fund-raising site.
Actually, BMS is donating the funds – you “light” a virtual candle on the site, and they donate a dollar. Clicking on other candles brings up personal stories about HIV.
On my pharma training blog (impactivi.com), I’ve mentioned the need for more [...]

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Brand ahoy!

If I was the packaging manufacturer, I’d be all over this opportunity!
Shipping container breaks up at sea, Doritos wash up on shore, still fresh and crispy.
Residents flock to gather edible goodies after they are lost at sea.
Couldn’t pay for a better marketing opportunity!
Full story, with other pix, here.

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