Equal: Packets of sweet fun

Scott Ginsberg writes about his discovery of some great design on Equal packets – here’s a way to take something forgettably mundane and make it stand out! It’s a shame that more companies don’t come up with creative ways to grab attention and make themselves memorable. These small packets are billboard space, and this is a great way to use it…unlike our friends at UPS, and many others.

Copywriter for 141 Worldwide in Chicago (that came up with this campaign): Alma (a.k.a. Marketing Mommy).

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