Windy City Olympic logo deserves a gold
November 8, 2006 2 Comments
Unlike Seattle‘s misguided attempt at branding itself, Chicago has unveiled a great looking logo as part of its effort to land the 2016 Olympics. Apparently, the firm that came up with this design only had a few months to pull it off, unlike the 16 months wasted by Seattle.
One test I use for good logo design is the 2-second reaction – if it grabs my attention and makes me say “Yes!” in the first 2 seconds, then it’s likely a winner. If I have to think about it too long, or need an explanation, then it’s going to be a loser.
This design requires no explanation. Great use of color, and brilliant depiction of the skyline at the top. Sweet.
Here’s a news article about the unveiling.
Hat tip: Brand New
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