Taboo no more?
November 1, 2006
Todd Wasserman over at Brandweek talks about efforts to “loosen up” use of the formerly sacred logo. I think this can be effective in time-limited, narrow circumstances – otherwise, brand chaos can ensue.
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.
Steve Woodruff, Connection Agent
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